MarCom Manager (数据中心/热泵)

Job Description

Req ID: 50163

Job Location: Beijing, CN, Shanghai (Yishan), CN

Employment Type: Full Time

Segment: Danfoss Climate Solutions Segment

Job Category: Marketing & Communication

Work Location Type: On-site

Job Title: MarCom Manager (数据中心/热泵)

What You’ll Be Doing

Industry Event Planning & Execution

• Identify, evaluate, and plan participation in key summits, annual conferences, and technical exchange events within the data center, HVAC, and heat pump industries, including activities organized by industry associations/societies.
• Coordinate cross-departmental collaboration by leveraging company resources and serve as the primary liaison for major forums to enhance Danfoss’ thought leadership in relevant fields.
• Collaborate with the team to generate, nurture, and convert market/sales leads.
• Oversee end-to-end event management, including event selection, vendor negotiation, annual budget planning & control, on-site execution, and performance evaluation.

Technical Exchange Event Organization

• Work with the sales team to plan technical seminars and promotional events targeting end-users, design institutes, and OEM clients.
• Co-create and develop in-depth technical content with relevant departments to effectively communicate the value proposition of Danfoss solutions.

Co-Branding Marketing

• Partner with key OEM accounts to develop and execute co-branding marketing campaigns and joint marketing plans.
• Coordinate internal and external resources to ensure seamless execution and maximize the impact of co-branding initiatives.

Marketing Collateral Development

• Lead the development of technical whitepapers, product brochures, posters, and other promotional materials by collaborating with internal and external stakeholders to ensure content professionalism and communication effectiveness.
• Maintain a content library and ensure sales teams can efficiently utilize these resources.
• Oversee the design and production process of marketing materials to maintain brand consistency.

Digital Marketing & Advertising

• Plan and execute integrated online/offline marketing campaigns, including digital advertising and social media promotions.
• Monitor campaign performance and continuously optimize marketing strategies.

What We're Looking For

Education Background

• Bachelor's degree or above in Marketing, Communications, Engineering, or related fields.

Work Experience

• 10+ years of experience in marketing communications, preferably in industrial or B2B technology sectors.
• Experience in the data center industry, with knowledge of its supply chain and key stakeholders.
• Technical knowledge of data center cooling systems is a plus.
• Proven track record in planning and executing large-scale industry events and technical seminars.

Skills

• Excellent written and verbal communication skills in both Chinese and English.

• Strong project management and cross-departmental coordination abilities.

• Proficiency in Microsoft Office suite and marketing tools.

• Analytical skills to evaluate marketing campaign performance.

• Personal Qualities

• Strong capability in B2B customer communication, with the ability to collaborate closely with the sales team to drive customer visits, identify business opportunities, and support conversion

• Proven ability in industry development and relationship building, with a proactive approach to engaging key accounts and contributing to the development of the broader industry ecosystem

• Results-driven, with the ability to thrive in a fast-paced environment and deliver work efficiently

• Strong business acumen with a keen sense of market insight and strategic thinking

• Excellent interpersonal, communication, and coordination skills

• Able to perform effectively under high-pressure, multi-project environments, with strong resilience and the ability to manage complex stakeholder communications

• Willingness to travel frequently as required by industry-related activities

• What You'll Get from Us

• We promote from within and support your learning with mentoring, training, and access to global opportunities.

• You’ll have flexibility, autonomy, and support to do your best work while maintaining a healthy work-life balance. Your well-being matters to us.

• We strive to create an inclusive work environment where people of all backgrounds are respected, and valued for who they are.

• You’ll receive benefits like 13th salary, annual bonus, paid vacation, pension plans, personal insurance, and more. These vary by country and contract, but they’re worth asking about—we think they’re pretty great.

• Ready to Make a Difference?

• If this role excites you, we’d love to hear from you! Apply now to start the conversation and learn more about where your career can go with us.

• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or other protected category.

• Information at a Glance

• Apply now

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