About this role
Plans, directs, controls, coordinates and participates in all communication activities with an emphasis on public and media relations.
计划、指导、控制、协调和参与所有的加强公关和媒体关系的沟通活动。
Key Responsibilities
- Under the guidance and supervision of the general manager and within the established hotel policies and procedures, promote and enhance the hotel's image.
- 对市场营销工作有深刻认知，有较强的市场感知能力、敏锐地把握市场动态、市场方向的能力、密切的媒体合作关系在总经理的指导和监督下，在既定的酒店政策和程序范围内，推广和提升酒店形象。
- the Head of Public Relations enhance the awareness of the Kempinski brand as one of the world’s finest hotel groups among-st target audiences as defined in the hotel’s and group’s strategic Public Relations plan.
- 提高凯宾斯基的知名度，将凯宾斯基打造成世界上最好的酒店集团之一
Skills, Knowledge and Expertise
Have a profound understanding of marketing work, possess strong market perception ability, be sensitive to market dynamics and directions, and have close media cooperation relationships. 对市场营销工作有深刻认知，有较强的市场感知能力、敏锐地把握市场动态、市场方向的能力、密切的媒体合作关系。