About this role

Own the end-to-end GTM narrative and sales planning strategy for the Brand Business across North America, APAC, and EMEA.
Develop differentiated positioning, messaging, value propositions, audience narratives, and customer-centric solution frameworks.
Partner closely with Product Marketing and Product teams to translate platform capabilities and launches into clear market-facing stories and sales readiness programs.
Gather and synthesize customer feedback, competitive intelligence, market trends, and advertiser needs to identify market gaps and evolving opportunities.
Create and maintain messaging frameworks, persona-based narratives, use-case playbooks, and proof points that support the full sales cycle.
Champion the Brand Business narrative internally and externally, ensuring consistency across regions, channels, and customer touchpoints.

Lead the development of complex RFP responses, proposals, media strategies, and executive presentations for strategic opportunities.
Translate advertiser objectives and campaign briefs into differentiated media recommendations and sophisticated client solutioning frameworks.
Develop proactive GTM materials including vertical narratives, industry playbooks, tentpole collateral, one-pagers, case studies, competitive battlecards, and solution briefs.
Connect insights from BI, Trading, Supply, Product, and Deal Desk into a unified and persuasive customer story.
Design visually compelling, story-driven presentations for customers, agencies, Sales teams, and leadership audiences.
Establish best practices and quality standards for all customer-facing deliverables across the Sales Planning team.

Build scalable sales enablement programs that improve seller productivity, solution confidence, and win rates.
Equip Sales teams with best-in-class market insights, competitive intelligence, messaging frameworks, customer stories, and objection-handling tools.
Partner with regional Sales leaders to identify enablement gaps and proactively develop solutions aligned to revenue priorities.
Work with centralized Marketing execution teams to bring GTM strategies to life through vertical narratives, tentpole collateral, case studies, demand and supply collateral, and industry events.

Lead the adoption of AI across the Sales Planning function and define an AI-first operating model for the team.
Build scalable AI workflows that automate research, proposal generation, content development, presentation creation, and knowledge reuse.
Develop prompt libraries, AI playbooks, and reusable frameworks that improve quality, consistency, and productivity.
Evaluate and deploy tools such as Claude, Gemini, ChatGPT, Gamma, Canva AI, and other emerging platforms.
Coach the broader Sales Planning and Sales organization on prompt engineering, responsible AI use, and high-impact business applications.

Manager - Sales Planning