Manager Retail Operations FO, East

Adidas

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

• Drive the district profitability by meet or exceeding sales & profit targets; Coach Store Managers to drive commercial success and excel in customer service; Ensure proper execution of established policies, procedures, initiatives, and directives.

KEY RESPONSIBILITIES

• Planning

• Plan Stores objectives with Director / Senior Manager Retail Operations FO

• Plan actions plans to reach targeted KPI’s

• Management

• Take full ownership of the district and its commercial success

• Plan and prioritize structured store visits to maximize the district’s performance

• Manage delivery of own retail KPI’s (qualitative and quantitative) in the district

• Ensure proper in-store Brand execution, according to established standards and directives, in all stores within the district

• Pro-actively analyse sell-through figures and develop action plans with stores managers to achieve productivity and image targets

• Ensure compliance with established policies, procedures, initiatives and directives

• Financial

• Manage and deliver retail financial KPI’s

• System and Processes

• Manage retail KPI’s and tracking/reporting systems

• Ensure operational system efficiency and training

• People Management

• Create a high-performance culture by setting clear expectations, analyzing performance and giving appropriate and prompt feedback, including actively managing poor performance

• Ensure compliance to established HR policies and procedures

• Recommend structural or human changes in store in order to achieve sales and brand targets

• Coordinate with store managers on staff recruitment, retention and development.

• Coordinate with HR on relevant HR projects like internal referral, performance review, succession planning, etc.

• Training and Development

• Identify and recommend training and development needs

• Coach Store Managers to increase their stores’ sales, productivity and profitability

• Own succession planning for the district

• Ensure quality & efficiency of training

KPI’s:

• Store business KPI’s
• Image/consumers satisfaction KPIs.
• Staff turnover and satisfaction KPI’s

KNOWLEDGE, SKILLS AND ABILITIES:

• Excellent organizational skills
• Strong management skills
• Excellent interpersonal/communication skills
• Results oriented
• Consumer service oriented
• Team player
• Able to multi-task

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• Minimum of 5 years’ experience in a retail multinational company

• Minimum 2 years’ experience in regional management

• University Degree or strong retail store management experience

• Strong presentation skills

• Be able to communicate in English

• At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

• – Culture Starts With People, It Starts With You –

• By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:

• Manager Retail Operations FO, East

TEAM:

• Retail

Location

Shanghai

State:

SH

Country/Region:

CN

Contract Type:

Full time

Number:

551165

Date:

Oct 21, 2026