About this role
Manager, Retail Marketing, Amazon
Overview
You are the "Digital Architect" of the Paramount ecosystem on Amazon. Your goal is to own the "Flywheel"—using Paramount’s massive content library to drive traffic, which drives sales, which improves search ranking. You ensure that when a customer searches for "Star Trek" or "SpongeBob," they are met with a curated, high-conversion brand experience that seamlessly blends Paramount+ streaming, Physical Media, and Consumer Products.
Responsibilities
- The "Digital Flywheel" Strategy
- Lead cross-category initiatives that leverage Paramount’s media milestones (theatrical/streaming) to boost retail sales
- You ensure that a "Top Gun: Maverick" streaming peak on Prime Video channels translates into immediate "Buy Box" wins for Apparel, Home, and Toys.
- Joint Business Planning (JBP) & Vendor Management
- Partner with Retail Development team and Amazon Entertainment and Character team to secure "premium activations in