Manager, RDBU Marketing Insights & Innovation

Career Category

Sales & Marketing Operations

## Job Description

Location: Hyderabad, Amgen India

Role Purpose

The Manager, RDBU Marketing Insights & Innovation serves as a strategic business partner to US Pharma Brand Leadership, including Brand Directors and Marketing Leads. The role combines a strong understanding of the pharmaceutical brand marketing ecosystem with advanced analytical thinking and AI-enabled insight generation to accelerate activation and execution of brand marketing strategies.

▪ The individual will identify growth opportunities, business risks and strategic actions through the synthesis of internal and external market intelligence, customer insights, brand performance data and commercial trends.

▪ Acting as an extension of brand leadership, the individual will leverage data, market research, competitive intelligence and AI tools to generate actionable recommendations that support decision-making and business impact.

▪ The role partners closely with Brand Marketing, Commercial Analytics, Data Science, Market Research, Customer Engagement, Forecasting, Market Access, Sales and Digital teams to shape brand strategy and execution.

Key Responsibilities

• Strategic Brand Intelligence & Decision Support

• ▪ Serve as a strategic advisor to Brand Directors and Marketing Leads, supporting brand planning and commercial decision-making.

• ▪ Monitor brand performance, market dynamics, customer engagement trends and competitive activity.

• ▪ Identify growth opportunities, emerging risks and business implications impacting brand performance.

• ▪ Synthesize information from multiple sources into strategic narratives and actionable recommendations.

• ▪ Develop executive-ready insights and recommendations for leadership discussions.

• AI-Enabled Insight Generation

• ▪ Leverage AI tools such as Microsoft Copilot, ChatGPT, Codex and other approved platforms to accelerate insight generation and strategic assessments.

• ▪ Utilize AI-enabled approaches to analyze large volumes of structured and unstructured information.

• ▪ Develop innovative workflows and frameworks that improve the speed and quality of insight generation.

• ▪ Partner with Analytics and Data Science teams to identify AI-driven opportunities that support commercial effectiveness.

• Marketing Insights & Commercial Intelligence

• ▪ Analyze internal business reports, commercial dashboards, market research, customer engagement data and competitive intelligence.

• ▪ Identify trends, performance drivers and unmet opportunities to inform brand strategy.

• ▪ Connect insights across HCP, Patient, KOL and commercial channels to provide a holistic view of brand performance.

• ▪ Support annual brand planning, launch planning and business reviews through insight generation.

• Commercial Performance Reviews & Strategic Assessments

• ▪ Lead Commercial Performance Reviews (CPRs) with Brand Marketing, Analytics and Commercial stakeholders.

• ▪ Translate business questions into analytical investigations and recommendations.

• ▪ Assess performance drivers across brand, customer, channel, market and access dimensions.

• ▪ Support quarterly business reviews and annual planning processes.

• Cross-Functional Collaboration

• ▪ Partner with Brand Marketing, Commercial Analytics, Data Science, Market Research, Customer Engagement, Forecasting, Market Access, Sales and Digital teams.

• ▪ Serve as a central integration point for commercial insights across functions.

• ▪ Drive alignment between insights, business priorities and recommended actions.

• Required Qualifications

• ▪ Bachelor's degree required; MBA, MS or other advanced degree preferred.

• ▪ 7-12 years of relevant experience in pharmaceutical brand marketing, commercial strategy, market research, business intelligence, commercial excellence, marketing insights or analytics roles.

• ▪ Minimum 5+ years supporting US pharmaceutical brands and commercial organizations.

• ▪ Strong understanding of the pharmaceutical brand marketing ecosystem, including Brand Marketing, Customer Engagement, Market Access, Sales, Commercial Analytics and Market Research.

• ▪ Demonstrated ability to synthesize insights from commercial reports, market research, competitive intelligence, customer engagement data and industry trends.

• ▪ Proven experience supporting brand strategy, commercial decision-making and business planning through actionable insights.

• ▪ Strong executive communication, storytelling and stakeholder management skills.

• ▪ Strong analytical, business problem-solving and strategic thinking capabilities.

• ▪ Experience leveraging AI tools and emerging technologies to improve insight generation and decision-making.

• Preferred Qualifications

• ▪ Experience supporting Brand Directors, Marketing Leads or Commercial Leadership teams.

• ▪ Knowledge of HCP, Patient and KOL engagement strategies and commercial performance drivers.

• ▪ Familiarity with pharmaceutical market research, competitive intelligence, forecasting and business planning methodologies.

• ▪ Experience partnering with analytics and data science teams.

• ▪ Understanding of omnichannel engagement and commercial effectiveness measurement.

• Insights & Analytical Capabilities

• ▪ Ability to interpret and synthesize data from commercial reports, brand performance dashboards, market research studies and competitive intelligence sources.

• ▪ Experience extracting actionable insights from business reviews, customer analytics and external market intelligence.

• ▪ Ability to identify trends, opportunities, risks and business implications.

• ▪ Experience translating complex analyses into concise recommendations and executive-ready narratives.

• AI & Innovation Capabilities

• ▪ Experience leveraging AI tools such as Microsoft Copilot, ChatGPT, Codex and similar platforms to accelerate insight generation and decision-making.

• ▪ Ability to utilize AI-enabled approaches to analyze information from multiple commercial and market sources.

• ▪ Experience developing prompts, workflows and frameworks that improve insight generation and strategic planning.

• Success Measures

• ▪ Quality and business impact of recommendations delivered to brand leadership.

• ▪ Identification of actionable growth opportunities and business risks.

• ▪ Effectiveness of Commercial Performance Reviews (CPRs) and insight generation.

• ▪ Influence on brand strategy, business planning and commercial decision-making.

• ▪ Stakeholder satisfaction and cross-functional collaboration effectiveness.

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