Manager, Product Marketing

About the Role Poshmark is seeking a strategic and execution-oriented Manager, Product Marketing to lead seller-focused go-to-market initiatives and lifecycle marketing programs that drive seller growth, engagement, and retention across the marketplace. This role sits at the intersection of Product, Growth, Creative, and Community, translating platform capabilities into clear, compelling seller value propositions and customer experiences.

What You'll Do

• Lead end-to-end go-to-market for seller-facing features and platform initiatives — including positioning, messaging, channel strategy, launch execution, and measurement.
• Translate product capabilities into crisp seller value propositions that drive adoption and behavior change; partner with Product, Creative, CRM, and Growth to ship launches that hit business targets.
• Design, optimize, and scale seller lifecycle programs across onboarding, activation, engagement, retention, and reactivation; identify key behavioral moments for interventions.
• Develop and maintain seller-facing messaging frameworks and channel-specific copy that communicates benefits, platform capabilities, and community value; ensure consistency across touchpoints.
• Be the internal authority on seller motivations and marketplace dynamics; inform strategies with qualitative research, data, and direct community engagement; monitor competitive landscape.
• Act as a strategic bridge between Product, Growth, Creative, CRM, and Community; translate priorities into actionable marketing briefs and lifecycle plans; contribute to PMM processes and standards.
• 6-Month Accomplishments: own and ship at least 2 seller-facing launches end-to-end; complete a seller lifecycle audit with a prioritized improvement roadmap; establish yourself as the go-to seller expert internally.

What We're Looking For

• 5–8 years of product marketing or related experience; proven GTM, lifecycle, and positioning experience for marketplace or consumer apps; strong writing and cross-functional collaboration skills.
• Experience building positioning from the ground up, running end-to-end launches, designing lifecycle programs that change behavior, and generating product insights to inform the roadmap.
• Deep understanding of seller motivations and marketplace dynamics; ability to create messaging, education, and lifecycle programs that drive adoption, activation, and retention.
• Strong product marketing fundamentals with growth mindset, customer empathy, and exceptional communication; ability to partner with Product, CRM, Growth, and Community teams.

Nice to Have

• Klaviyo experience.

Compensation & Benefits

• Salary range: $114,000 - $161,000 per year (USD).
• Onsite Full-Time role based in Redwood City, CA, with potential remote/hybrid options as indicated by the posting.