Manager, Planning

Agency:

UM

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

POSITION SUMMARY

This role is responsible for supervising the day-to-day management of an entertainment account. The Manager helps the team navigate campaign priorities, deliverables, and timelines, ensuring media plans are developed and executed accurately and efficiently.

The ideal candidate has working knowledge across all media, experience supporting campaigns from planning through execution and reporting, and a vested interest in the entertainment landscape. This role offers opportunities to present media plans and recommendations to senior-level clients and work closely with cross-functional partners in a fast-paced, constantly evolving environment.

ESSENTIAL FUNCTIONS

• Develops and executes strategic media plans with a multimedia, integrated approach.
• Manages day-to-day campaign needs, helping the team navigate priorities, timelines, and deliverables.
• Supervises the development and implementation of targeted media solutions consistent with campaign strategies.
• Coordinates campaigns from planning through execution and reporting, ensuring alignment across key milestones.
• Ensures timely creation and delivery of client work by collaborating with Investment, Strategy, Analytics, and Research.
• Develops and reviews tactical components of campaigns, including flowcharts, spreadsheets, PowerPoint presentations, and budget summaries.
• Prepares and presents media plans, recommendations, and campaign results internally and to clients, including senior-level stakeholders.
• Monitors campaign progress and works with cross-functional partners to address execution needs and identify opportunities for optimization.
• Supervises and develops junior staff, providing clear direction, training, and mentorship.
• Supports leadership with ad hoc requests and projects and contributes to interagency projects where applicable.

QUALIFICATIONS

Work Experience:

• 3–5 years of experience in media planning and/or digital media planning and buying.
• Experience supporting integrated campaigns across planning, activation, and reporting.
• Success in managing and developing junior staff.
• Tune-in experience a strong plus.

Skills

• Working knowledge of broadcast and digital media, including familiarity with targeting, optimization, and measurement.

• Strong project management skills, with the ability to organize day-to-day work and keep campaigns moving forward.

• Strong presentation skills and the ability to communicate clearly with internal teams, vendors, and senior-level clients.

• Excellent written and verbal communication skills.

• Self-starter who demonstrates initiative, accountability, and proactive problem-solving.

• Ability to manage multiple projects simultaneously, with strong attention to detail and follow-through.

• Solid awareness of industry trends and planning/measurement models.

• Understanding of the marketing and communications process.

• Ability to work autonomously and collaboratively across teams.

• $90,000

• To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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