About this role
About the Role PMI is transforming its business to deliver a smoke-free future. We’re seeking a Manager, P1 Brand (Smoke-Free Portfolio) to join our Marketing team in the Philippines. You’ll lead brand strategy, drive consumer-centric initiatives, and deliver impactful marketing programs to accelerate transformation and maximise category performance. What You'll Do
- Lead the development and execution of brand and category strategies to drive performance and growth
- Translate consumer insights and segmentation into compelling marketing propositions
- Own end-to-end commercialisation of initiatives—from planning and demand forecasting through to execution and communication
- Develop brand positioning, campaigns, and media strategies aligned with target audiences
- Partner cross-functionally with Commercial, Finance, and Operations teams to deliver integrated go-to-market plans
- Monitor product and campaign performance, using data and insights to optimise results
- Manage portfolio budgets to maximise value across initiatives and ongoing activities
- Act as the subject matter expert for your category, ensuring alignment with global standards and local market needs What We're Looking For
- 7+ years’ experience in brand, product, or category management
- Strong experience using consumer insights and data to shape marketing propositions