Manager, Media
About this role
Job Description
Level: L5
Role Purpose
Lead the end-to-end regional media planning, activation and optimization for the [Whiskey / Guinness / Vodka, Tequila / Gin, Rum, Liqueurs] categories, driving profitable growth through best-in-class execution of Diageo’s Connected Reach strategy.
This role is accountable for maximizing return on media investment by embedding data-driven audience strategies, scaling AI-enabled activation, and delivering integrated, full-funnel media amplification across Paid, Retail, Search, Social and Creator ecosystems.
Key Responsibilities
- Strategy & Planning
- Own the development and deployment of integrated regional/brand-specific media plans across Paid Media, Retail Media, Social and Creator channels, aligned to global category strategy and media blueprint and regional brand growth ambitions.
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