About this role
JOB DESCRIPTION:
The Marketing Technology, AI and CX Manager will lead the development and optimization of the marketing technology ecosystem to enable personalized, data-driven consumer experiences across paid, owned and earned channels. The role bridges Media, CX, CRM, analytics, AI and digital capabilities to drive growth and customer engagement.
Key Responsibilities
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MarTech Strategy & Platform Management
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Develop and execute the MarTech roadmap aligned with media, CRM and CX objectives.
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Evaluate and implement emerging marketing technologies, AI solutions, and automation tools.
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Partner with IT, Data, and Product teams to ensure platform integration and scalability.
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AI Planning & Insights
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Leverage AI to automate reporting, analysis, and opportunity identification.
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Build automated dashboards and real-time insight generation frameworks.
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Drive predictive analytics and next-best action recommendations.
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Customer Data & Audience Management
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Support CDP, CRM and audience management capabilities.
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Enable audience segmentation and personalization at scale.
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Campaign Automation & Journey Orchestration
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Design and optimize omnichannel customer journeys.
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Drive lifecycle marketing programs across email, push, SMS, WhatsApp, web and app channels.
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Digital Ad Intelligence & Competitive Benchmarking
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Monitor competitor activity across search, social, programmatic and video channels.
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Develop benchmarking frameworks for share of voice, digital presence and campaign effectiveness.
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Translate intelligence into actionable media and CX recommendations.
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Media, Personalization & Activation
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Enable audience-first media activation through advanced data and technology capabilities.
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Drive omnichannel personalization by connecting media, CRM and CX activations.
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GEO (Generative Engine Optimization) / AI-SEO
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Develop strategies to improve brand visibility across AI-powered search and answer engines.
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Drive optimization for ChatGPT, Copilot, Gemini, Perplexity and other AI search experiences.
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Identify opportunities to drive incremental traffic and engagement through GEO initiatives.
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Measurement, Governance & Compliance
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Develop KPI frameworks and performance dashboards.
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Ensure data privacy compliance, governance and vendor management.
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Measurement, Governance & Compliance
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Develop KPI frameworks and performance dashboards.
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Ensure data privacy compliance, governance and vendor management.
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Preferred Qualifications.
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6–10 years of experience in MarTech, CRM, Digital Marketing, CX or Analytics.
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Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4 and similar platforms.
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Knowledge of AI-powered marketing tools, GEO/AI-SEO, competitive intelligence platforms and predictive analytics.
Key Competencies
- Customer-centric mindset
- Strategic thinking
- Marketing technology expertise
- AI and data-driven decision making
- Cross-functional collaboration
- Stakeholder management
Success Measures
- Increased automation of reporting and insight generation
- Improved customer engagement and journey performance
- Incremental traffic from AI-powered search ecosystems
- Enhanced competitive intelligence and media ROI
- Successful adoption of AI-enabled marketing capabilities
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANI International Nutrition
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 20 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)