About this role
About the Role This role focuses on managing key accounts in the E-Commerce channel for The Hershey Company. The ideal candidate will build and sustain relationships with strategic ecommerce partners to drive strong account growth, hit sales targets, and deliver profitable results. The role also involves benchmarking competitors and recommending strategies to grow existing and new ecommerce businesses in line with growth and profitability.
What You'll Do
- Achieve monthly, quarterly, and annual business targets for key ecommerce accounts.
- Build long-term relationships with strategic partners and negotiate favorable terms.
- Formulate ecommerce-specific sales policies and procedures; prepare and implement Joint Business Plans (JBP).
- Map competition and adapt actions to maintain competitiveness.
- Design and manage a calendar of promotions/activations with accounts; ensure promotional compliance; coordinate with brand teams on offers.
- Plan, develop and manage exclusive ranges and styles for each account.
- Collaborate with portals on new product launches to ensure timely launches.
- Data Analytics & Visibility: monitor weekly/daily/seasonal reports; analyze sales and expenses to improve margins; prepare annual marketing calendars; maintain digital shelf visibility and cataloging hygiene.
- Supply Chain: coordinate demand planning with customers and SCM; forecast traffic during promotions; maintain in-stock compliance; oversee product catalog, on-orders, shipments, and issue resolution; achieve best fill rate with SCM partners.
- Claims & Financials: maintain financial health of platforms and process financial claims.
What We're Looking For
- Education: Graduate; MBA preferred.
- Experience: 6–8 years; 4–5 years in E-Commerce FMCG + Quick/Q-commerce experience is a must.
- Skills: experience in key account management, ecommerce, Joint Business Planning (JBP), data analytics, promotions management, and cross-functional collaboration.
- Located in or willing to work onsite in Mumbai, India.