Manager, International Social Media

About the Role The Manager, International Social Media supports the execution of the NHL’s content and programming strategy across key international markets. This role focuses on developing engaging social concepts, applying performance insights to optimize content, and delivering actionable reporting that helps grow and deepen engagement with international audiences. Working closely with the Director, International Social Media and the NHL’s international agency partner, this position will support the production, publishing, and optimization of content across market-specific social platforms. The ideal candidate has strong hockey knowledge, thrives in a fast-paced environment, and is comfortable managing multiple priorities at once. What You'll Do

• Support the development and localization of social content for key international markets, including Europe, Germany, Australia, China, and Spanish-language audiences, in alignment with league strategy and agency partner, with platform-specific fluency across each market’s primary channels.
• Support the development and execution of content plans in collaboration with agency partner that build awareness and drive tune-in for international tentpoles, including NHL Saturday/Sunday and NHL Prime Time broadcasts, Global Games, fan events, and grassroots initiatives.
• Partner with internal and external stakeholders, including NHL.com international editorial, PR, NHL clubs, market-specific local leagues and clubs, and broadcast partners, to align messaging, priorities, and execution.
• Coordinate asset delivery and information sharing across teams, agency partners, and international rightsholders to support timely, consistent execution of international social strategies.
• Analyze social performance, website traffic, digital metrics, and ratings to identify trends, assess effectiveness, and surface growth opportunities across international markets. What We're Looking For
• 3–5 years of professional social media experience; sports experience preferred.
• Strong passion for hockey and deep knowledge of the NHL, including its teams, players, history, rules, and game dynamics.
• Excellent verbal and written communication skills, with strong organization, attention to detail, and follow-through.
• Ability to manage multiple projects and priorities simultaneously.
• Strong understanding of major social platforms, including Facebook, X, Instagram, TikTok, and WhatsApp; familiarity with China-specific platforms, including Weibo, Douyin, and WeChat a plus.
• Culturally fluent in European markets, particularly the DACH region and Nordics, with a strong pulse on regional trends, entertainment, music, and broader cultural conversations beyond sport.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Positive, energetic, and collaborative approach.
• Experience with social publishing, analytics, and social listening tools.
• Fluent in English; German language proficiency strongly preferred; additional language skills in a Nordic language or Czech a plus.
• Willingness to travel as needed. Nice to Have
• Additional language skills in Nordic languages or Czech.
• Experience collaborating with international agency partners.
• Experience with social listening tools beyond standard publishing platforms. Compensation & Benefits
• Salary range: CHF 90-100. Travel willingness indicated; no additional benefits are specified in the posting.