Manager, Fan Engagement (Mexican Music)

About the Role We are seeking a Manager, Fan Engagement (Mexican Music) to provide qualitative insights within an artist ecosystem. The role demands deep understanding of social media trends, community engagement, and content creation tailored to the culture of Mexican music fans. The ideal candidate will have a proven track record of building and growing fan or genre accounts with significant followings and engagement to support artists and projects. What You'll Do

• Monitor fan sentiment and social listening across TikTok, Instagram, YouTube, Discord, Reddit; translate conversations into actionable engagement strategies.
• Build and maintain relationships with Mexican music fans, drive content collections, memes, and short-form subcultures for engagement.
• Analyze existing artist fan communities to develop content strategies that resonate with fans and drive a steady flow of engaging content to attract new audiences.
• Monitor and analyze an artist network to understand fandom, culture, drivers and build archetypes to inform strategy.
• Design customer journeys, fan clubs, and VIP experiences to maximize engagement.
• Stay updated on trends, tools, and best practices.
• Collaborate cross-functionally with marketing, A&R, e-commerce, and artist management to ensure strategy success.
• Deliver reporting and insights on fan engagement and strategy effectiveness to internal stakeholders; thrive in a team environment while taking initiative and working independently. What We're Looking For
• +3 years in digital marketing, community management, or CRM within the music or entertainment industry.
• Deep knowledge of viral trends, platform best practices (TikTok, Instagram, etc.), and direct-to-fan ecosystems.
• Strong understanding of social and blogging platforms (TikTok, Instagram, Discord, Reddit, vlogs, etc) and their analytics tools.
• Strong data analytics and analysis skills.
• Creativity to ideate compelling ideas of shareable content that resonates with Mexican music fans and connects with an artist audience.
• Deep knowledge of Mexican music culture, fan communities, and current trends; ability to differentiate audiences.
• Analytical ability: proficiency in analyzing social media metrics and adjusting strategies accordingly.
• Networking: experience in building and maintaining networks of fans to enhance content reach and engagement.
• Communication: Excellent written and verbal communication skills in English and Spanish (fluency on both expected).
• Passion and Drive: Passion for staying on top of every new digital trend, meme, and platform; thirst for innovation, experimentation, and reinvention. Ability to deliver reporting and insights through a variety of internal stakeholders.
• Ambitious, self-starter requiring minimal direction. Must thrive in a team environment but be able to take initiative and work independently.
• Bachelor’s Degree is preferred. Nice to Have
• Bachelor’s Degree is preferred. Compensation & Benefits
• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
• A variety of ways to prioritize much-needed time away from work including Flexible Paid Time Off (PTO) for exempt employees, 3-weeks PTO for non-exempt employees, 2-weeks paid Winter Break, 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent