Manager eCommerce Media & Technology

Job title: Manager eCommerce Media & Technology

The Manager, eCommerce Media and Technology is directly responsible for driving retail media excellence across our key e-commerce and Omnichannel retailers.

Working cross functionally to develop winning strategies across Amazon and a growing list of Omnichannel partners, inclusive of media strategy, content, tech stack, portfolio management, measurement and real-time optimization, will all be a key focus for the role.

Developing and nurturing relationships with Customers, internal Sales, Catman+ and Marketing peers, as well as US and International stakeholders is critical for success.

This role will have direct responsibility of the Associate Manager, eCommerce Merchandising

Accountabilities

Retail Media:

• Translate aligned Brand and Seasons strategies into tailored marketing plans to drive accelerated category business growth
• Develop annual and quarterly strategies for Amazon and Omnichannel Media, optimizing investments to maximize total eCommerce Net Sales, Profit and ROAS
• Lead execution of all Amazon campaigns, including KPI setting and tracking, media planning and agency SOW
• Manage Amazon budget plan and ongoing adjustments

Enablers:

• Manage the product content development strategy to ensure best in class experience on retailer websites
• Tech Stack – Build and optimize retail media tech stack, managing SOW and maximizing use and value of the platforms
• Capabilities – Build institutional knowledge and competency across internal Marketing and Sales teams

Measurement & Insights:

• Use available data & insights (Vendor Central, Profitero, Amazon Brand View Pro, Retailer POS, Salsify, Amazon Marketing Cloud, Edge) to provide sound merchandising / marketing / promotional / product optimization recommendations
• Establishes media reporting/KPI’s to ensure progress against objectives and communicate progress and results to stakeholders