Manager Digital Marketing

Job title: Manager Digital Marketing

About the Role The Manager Digital Marketing will lead the development and execution of a social-first brand strategy, shaping how the Mattel brand shows up across platforms, communities, and culture. They will partner with the Director to evolve the long-term brand vision, with a primary focus on driving cultural relevance, audience engagement, and growth through social, creator, and digital ecosystems.

What You'll Do

• Lead development of a social-first brand strategy, ensuring authentic, consistent brand presence across platforms
• Translate cultural trends, social behaviors, and creator/influencer dynamics into actionable content and campaign strategies
• Define the brand’s voice, tone, and storytelling across social channels; establish guardrails and creative flexibility
• Partner with Toy, Franchise, and Studio teams to embed social thinking into product, content, and launch strategies from the start
• Act as central connector across content, product, experiences, and marketing to ensure social is integrated, not additive
• Own end-to-end social campaign development and execution from concept through launch and optimization
• Develop always-on and tentpole social strategies, including launches, partnerships, and key cultural moments
• Collaborate with Influencer team to shape creator and influencer strategy; identify, brief, and manage relationships
• Oversee the creation of platform-native content designed to drive engagement, sharing, and community participation
• Work with creative and production teams to deliver high-quality, social-first assets
• Align with regional teams to ensure global strategies translate to local markets
• Define KPIs (engagement, reach, sentiment, creator performance, conversion), track and optimize in real time, and inform ongoing strategy
• Monitor brand health through social listening and cultural relevance; continuously identify opportunities to improve content effectiveness and platform performance

What We're Looking For

• 6+ years of marketing experience with a strong emphasis on social, digital, and influencer marketing
• Proven track record of leading social strategy and executing high-impact, culturally relevant campaigns
• Deep expertise in social platforms (TikTok, Facebook, Instagram, YouTube, etc.), content trends, and creator ecosystems
• Experience building and scaling always-on content and community engagement strategies
• Strong understanding of social analytics, performance metrics, and optimization techniques
• Ability to translate insights into compelling, platform-native creative ideas
• Strategic thinker who can connect brand vision to day-to-day social execution; hands-on with execution
• Strong leadership and cross-functional collaboration skills; confident presenter who can influence senior stakeholders
• Highly proactive, detail-oriented, and performance-driven
• Passion for culture, entertainment, and storytelling; staying curious and embracing challenges

Compensation & Benefits

• Salary: USD 104,000 - 123,000 yearly
• Mattel offers competitive total pay programs, comprehensive benefits, and resources to empower employees to reach their potential