Manager, Dealer Marketing Groups (DMG)

About the Role

Lead the daily operations of Kia’s Dealer Marketing Groups (DMG) and coordinate market-by-market promotions and event marketing affecting dealer operations. This role oversees strategic planning, development and implementation of all DMG and DAS activities, manages budgets, and serves as the primary liaison for dealers, regions and the national sales department. What You'll Do

• Manage all aspects of the DMG program including providing direction to staff, budget maintenance, media placement recommendations, and development of Tier 2 advertising creative (TV production and stickers).

• Assist in coordinating regional promotions and event marketing activities.

• Lead and manage market analysis for DMGs using BDI/CDI metrics to determine fixed funding allocations.

• Update and improve DMG program templates to support continuous process improvement.

• Coordinate monthly and quarterly marketing strategies with regions and agencies; develop and execute marketing communications for the field, organization and dealers.

• Represent Kia corporate marketing strategy positions at DMG meetings held in respective markets.

• Manage the Dealer Advertising Support (DAS) Program and ensure compliance with Kia’s ad guidelines.

• Assist in developing model/brand strategies.

• Oversee DMG and dealer campaigns to ensure brand messaging compliance; manage external agencies and dealer compliance.

• Monitor campaign performance online and work with agencies to maximize efficiencies and improve KPIs.

• Represent KUS at regional and DMG meetings nationwide; communicate DMG objectives and strategies to regions and agencies.

• Manage creative advertising agencies to develop Tier 2 creative, promotions and effective media plans; conduct meetings as requested.

• Allocate DMG budgets funded by KUS and manage DAS budgets for fiscal responsibility; review DAS reports and monitor program budget.

• Present insights and regional feedback to senior leadership in a clear, strategic manner. What We're Looking For

• Bachelor’s degree in Marketing, Advertising, Business or equivalent directly related experience.

• 5–7 years minimum wholesale and retail automotive marketing experience; 5 years minimum retail advertising and promotions experience.

• Advertising production, print and TV production experience; knowledge of media.

• Automotive retail/wholesale experience; legal clearance for promotions; knowledge of DAS funds usage guidelines.

• Strong project management skills; strong oral/written communication; proactive and entrepreneurial leadership style.

• PC skills (Word, Excel, PowerPoint); knowledge of social networking properties; knowledge of mobile tools; general knowledge of digital media and SEO.

• Ability to create shifts in company culture.

• Competencies: Care for People; Chase Excellence; Every Day; Dare to Push Boundaries; Empower People to Act; Move Further Together. Compensation & Benefits

• Pay range: USD 96,014.88 - 156,890.48 per year.

• Benefits include premium paid medical, dental and vision coverage for employee and dependents, 401(k) matching of 100% up to 6% of salary deferral, paid time off, lease/purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at the Irvine campus.