Manager, Consumer & Customer Insights - Nail

Manager, Consumer & Customer Insights - Nail

The Role

The Manager, Consumer & Customer Insights - Nail, is responsible for providing market, consumer and category insights to the Global OPI team based on analysis of market data and trends, consumer research and competitive landscaping. This person will bring the voice of the consumer to enable growth and business performance via cross-functional partnership with Marketing, Sales, Digital, Creative and R&D.

Key Responsibilities

• Lead insight generation for the OPI portfolio by planning, executing, and synthesizing consumer research to support brand, innovation, and commercial initiatives

• Develop a deep understanding of the nail category, including consumer needs/behaviors, category drivers, category trends, purchase behaviors, path-to-purchase journeys, and emerging trends across both retail and professional channels

• Partner with Marketing and Innovation teams to evaluate new product concepts, claims, packaging, pricing, and go-to-market strategies through quantitative and qualitative research

• Monitor competitive activity, market shifts, and emerging brands to identify risks and opportunities within the evolving nail landscape

• Continuously evaluate and implement new research methodologies, AI-enabled tools, and analytics approaches to enhance insight generation and business impact

• Champion an insights-driven culture by ensuring the voice of the consumer, customer, and nail professional is embedded throughout the organization

• Minimum Qualifications

• 3+ years of experience in strategy consulting, consumer insights, market research or a similar / related field

• Bachelor’s degree in marketing, communications, economics, business, or related field

• Analytical thinker with excellent attention to detail and robust experience working with data

• Strong project management and prioritization skills, ability to effectively communicate with cross-functional partners

• Proficiency with Microsoft Excel and PowerPoint required; Power BI/ Tableau preferred. Experience with 3rd party data platforms (Nielsen, Circana, etc.) preferred

• Insatiable curiosity to learn, grow, and understand consumers and retailers.

• We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $ 125,000 - $150,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

• NOTICES

• All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

• Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

• Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.

• LI-LS1