Manager, Commerce Media

Job Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more. This role at Starcom will serve as a member of Publicis Groupe's strategic internal agency, Constellation. Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

Overview

We’re looking for an outstanding Manager of Commerce Media — someone who can win the hearts of clients, inspire junior staff, and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star, with Amazon-specific experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own. Sound like you? Read on.

Responsibilities

• As the Manager of Commerce Media, you’ll manage the strategic components within an integrated Shopper Marketing campaign. You will lead a team of Sr Analysts and Analysts within the Search and Prevision capability team to establish performance metrics, report results and foster client and vendor relationships. You’ll identify optimizations, support the build of client decks and attend client meetings as the face of our digital media plans. Most importantly, you must possess a strong inner drive to bring your knowledge and hands-on self-serve expertise on Amazon to a growing team and enjoy working with some of the finest minds in the industry.

Day to day your role includes:

• Serving as a primary contact for day-to-day clients
• Spearheading the development of search strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy)
• Oversee Sr Analysts and Analysts and ensure daily search campaign monitoring, optimization, reporting and testing
• Establishing and driving paid shopper marketing best practices to assimilate across tactics and activations
• Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
• Write and deliver media strategies, and overseeing the translation of these strategies into final media recommendations
• Ensuring that media deliverables meet and align with client goals and objectives
• Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
• Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations
• Prioritize teamwork and delegating responsibilities
• Providing creative solutions to client challenges
• Lead client facing recaps
• Understanding big picture implications and how insights can be applied in other programs and environments
• Understand and explain attribution model across retail search partners
• Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
• Developing and maintaining quality control procedures for campaign implementations
• Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Adopting established account management standards and program management best practices
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Active knowledge sharing with capability and broader agency
• Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
• Contribute to Commerce COE to support capability development across the agency
• Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group

Qualifications

• A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM/e-Commerce/Shopper Marketing experience

• Prior experience managing direct report(s) preferred

• Strong familiarity with the digital environment and a clear understanding of media planning and buying process

• Retailer priority is Amazon. Platforms: SKAI or Pacvue experience preferred)

• Keen attention to detail and an analytical approach to achieving objectives

• Solid quantitative and research skills, and proven data interpretation capability

• Fluency with Microsoft Office (Word, PowerPoint, Excel).

• Excellent client presence and ability to lead discussions with internal and external leadership

• Strong ability to understand client objectives and how they translate into search and media strategies

• Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others

• Willingness to travel as needed – you’re open to new places, new faces and new ideas

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

• Additional information

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adopti