Manager, Brand Strategy & Transformation

Job title: Manager, Brand Strategy & Transformation

About the Role

The Manager, Global Brand Strategy & Transformation is an enterprise program owner responsible for end-to-end delivery of defined global brand strategy programs within Mattel’s brand strategy operating model. This role translates enterprise strategy standards into executable programs with clear outcomes, decision points, and adoption metrics—ensuring brand leaders can make disciplined, aligned decisions at scale. Unlike an execution-only role, this position owns specific programs with outcomes, exercises defined decision authority within approved frameworks, and holds resource accountability for program delivery.

What You'll Do

• Own end-to-end delivery of one or more named, enterprise brand strategy programs (e.g., Enterprise Brand Planning Cycle; Portfolio Prioritization & Investment Governance; Brand Strategy Capability & Training); define scope, objectives, success metrics, milestones, and deliverables.
• Exercise day-to-day decisions within approved strategy frameworks, including readiness to advance brands through program milestones, prioritization and sequencing, and approval of program templates, deliverables, and standards; escalate structural issues to the Director as needed.
• Own delivery outcomes for assigned programs, including timelines, quality, and adoption; prioritize Associate Manager capacity across program activities; coordinate cross-functional inputs (Brand, Creative, Commercial, Finance, Insights).
• Partner with VPs, Senior Directors, and Directors to apply brand strategy methodologies to real portfolio decisions; lead program-specific working sessions and decision forums; translate inputs into decision-ready narratives; reinforce clarity on roles and decision rights related to assigned programs.
• Define program KPIs and adoption measures; track usage, compliance, and effectiveness; surface insights and recommendations; drive corrective actions and iterative improvements to sustain adoption over time.

What We're Looking For

• 8–10 years of experience in brand strategy, management consulting, portfolio planning, or transformation roles.
• Minimum 2+ years of or equivalent work experience in management consulting, transformation management, investment banking, private equity, or in-house strategy.
• Demonstrated ownership of programs with defined outcomes in complex, matrixed organizations.
• Experience working directly with senior leaders on strategic decision-making.
• Key Capabilities:
• Program ownership & delivery
• Strategic problem solving & portfolio thinking
• Decision facilitation within governance frameworks
• Executive communication & synthesis
• Change enablement & adoption

Compensation & Benefits

• Salary range: USD 126,000 – 158,000 yearly
• Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.