Manager, Brand Stationery Africa

Description

• Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways. Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Job Summary

The Manager, Brand Stationery Africa is accountable for accelerating Stationery category growth across Africa by translating Global Category strategies into Africa Stationery growth priorities, portfolio strategies and deployment frameworks adapted to different African market archetypes. The role leads the Africa marketing agenda for the Stationery category, including portfolio deployment, innovation, brand communication and performance management, while ensuring strong alignment between Global Category teams, Commercial Strategy & Transformation (CST), Commercial Excellence Africa and local commercial organizations. The position continuously evaluates consumer insights, market dynamics and competitive landscapes to identify growth opportunities, shape category recommendations and support data-driven decision making across African market archetypes. Operating within a highly matrixed environment, the role provides marketing leadership and deployment governance to ensure consistent implementation of Stationery category priorities across markets, enabling sustainable penetration, volume and market share growth.

Main Responsibilities / Tasks

Strategy & Business Growth Translate Global Category strategies into Africa Stationery growth plans adapted to different market archetypes. Define Africa Stationery priorities and provide strategic directions to guide local market planning. Identify opportunities to strengthen core business, increase penetration and develop new growth platforms through consumer, market and competitive insights. Recommend Stationery strategic priorities and growth initiatives based on consumer, market and competitive insights.

Portfolio & Innovation

Lead Stationery portfolio deployment across Africa, ensuring alignment with Global Category strategies while adapting to local market needs. Drive Stationery portfolio architecture, lifecycle management, simplification and harmonization across key categories, consumer segments and price tiers, balancing regional scale with local market requirements to strengthen penetration and maximize efficiency. Develop category growth strategies across key consumer occasions, including Back-to-School, education, office and everyday use, to strengthen the core business, accelerate penetration and unlock new growth opportunities. Partner with Global Category teams to prioritize,