Manager, Brand Building Insights

Manager, Brand Building Insights

R-174215 | East Hanover, New Jersey, United States| 1 other location(s) available

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

The Manager, Global I&A Oreo will be a critical partner in delivering powerful consumer-centric insights and analysis to unlock sustained growth for Oreo across the Key Oreo markets.

This role requires a strong & effective collaborator and communicator capable of telling compelling stories that influence cross- functional stakeholders and managing projects with a bias for action. You will need to develop and execute learning plans for the Oreo, landing them with clear implications & recommendations. You should have experience in custom qualitative and quantitative research, brand building and innovation, and have a curiosity to explore new approaches & methods.

How you will contribute

You will:

• Partner with the Oreo Marketing team and guide the brand trajectory through a strong understanding of the brand, category, consumer context, bringing clear strategic recommendations through a triangulation of insights.
• Develops & executes learning agenda in support of growth strategy (renovation, innovation, equity and commercial) for Oreo
• Partners with Global Oreo Marketing team to develop and align Global Brand purpose, brand creative, visual identity, brand architecture, renovation, innovation projects etc.
• Partner closely with the key Oreo markets to ensure cross pollination of learnings across Global/ local but also sharing BIC learnings from one market to others
• Acts as a key driving force on the Oreo Growth Acceleration teams, framing the consumer & shopper problems to solve, helping to drive the strategic thinking and challenging the team to think outside the box; partner very closely with the Business Unit teams to tap into deep local insights and operationalize the global strategy/plans.
• Leverages mix of in-market tracking tools, custom research and macro consumer/shopper thought leadership in service of illuminating consumer centric category and brand growth opportunities.
• Explore and introduce new technologically advanced tools and research techniques around social listening, AI, etc.
• Collate powerful brand insights from rich data sources like Demand Spaces, MARCO, panel, retail etc.
• Co-own brand & category performance tracking to keep a pulse on the brand, think through leading and lagging indicators
• Support the preparation for key leadership meetings, bringing insights and a clear POV on brand strengths/ challenges and way forward

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

• Direct experience working across developed and emerging markets, effectively liaising across different countries & cultures, preferred but not essential.
• Experience in leveraging different types of data (e.g. custom qualitative & quantitative, syndicated quantitative data, Nielsen scan data, social data, big data etc) and cutting-edge tools & capabilities to unlock powerful insights and successfully deploy them in the organization.
• Innovative mindset, comfortable with