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Manager, Account Development - Asia

Cognex
Bangkok, Thailand Posted Nov 5, 2026
Full-time

About this role

Job Description

Key Responsibilities

  • Team Leadership & Management (50%)

  • People Management: Direct, mentor, and coach a regional team of ADRs across Korea, Japan, China, and India to achieve monthly and quarterly pipeline targets.

  • Performance Optimization: Conduct regular 1-on-1s, pipeline reviews, and call/email coaching sessions to upskill the team on regional ABM strategies.

  • AI & Tech Stack Governance: Oversee the team’s usage of AI automation tools and intent platforms; ensure regional compliance with data logging and CRM integrity.

  • Regional Calibration: Tailor outbound strategies to respect localized business etiquette and purchasing workflows across diverse Asian markets.

  • Individual Contribution & Execution (50%)

  • KPI Contribution: Execute localized outbound campaigns

  • ABM Outbound Strategy: Execute highly tailored multi-channel campaigns (phone, email, social selling) targeting tier-one accounts within your assigned patch.

  • On-Site Seminar Support: Drive attendance for regional on-site seminars by targeting local corporate accounts and partnering with field teams.

  • Account Mapping: Research complex industrial hierarchies to pinpoint key decision-makers (Plant Managers, Automation Engineers, Maintenance Directors).

  • Essential Functions & Technical Alignment

  • AI & Automation Agent Management: Supervise, review, and optimize automated outbound/inbound digital agents; tweak sequences and manage intent-trigger responses.

  • Sales & Marketing Alignment: Maintain a tight collaboration cadence with Field Sales Directors and Account Engineers to align on target accounts and regional priorities.

  • Intent-Driven Prospecting: Utilize intent intelligence platforms to identify accounts showing active buying signals and deploy rapid-response outreach.

  • Technical Product Expertise: Maintain domain knowledge of Cognex machine vision systems, AI software, industrial sensors, and barcode reading solutions to effectively qualify customer applications.

  • Key Performance Indicators (KPIs)

Your performance and impact will be measured across the following core metrics (with individual targets scaled to a 50% player-coach level):

  • Target Account Engagement: Number of net-new relevant contacts and qualified meetings secured within designated target ABM accounts.

  • New Target Account Acquisition: Success rate in penetrating and opening previously unengaged priority target accounts.

  • Pipeline Contribution: Total dollar value of qualified sales pipelines generated through outbound efforts and optimized automation sequences.

  • Job Requirements & Qualifications

  • Location & Travel: Must be based in the ASEAN region, with a strong preference for Thailand. The ability to travel quarterly across the assigned territory is required.

  • Experience: 5+ years of B2B sales/account development experience in technology, industrial automation, or a related field, with 2+ years in a senior, team lead, or management capacity.

  • Regional Capability: Proven experience managing or working across highly matrixed Asian markets (Korea, Japan, China, India).

  • Languages: Professional fluency in English is required; additional proficiency in Thai, Mandarin, Japanese, or Korean is a strong asset.

  • Tech Savvy: Advanced proficiency with modern sales tech stacks (CRM, intent intelligence platforms, and AI-driven sequence automation).

Additional Job Description

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