About this role
About the Role HubSpot's Make My Persona AI Buyer Persona Generator is a free, AI-powered tool that helps teams describe their ideal customer in plain language and automatically generates a detailed, professional buyer persona template. It captures demographics, goals, pain points, information sources, and communication preferences, delivering a ready-to-share persona in minutes.
What You'll Do
- Describe your ideal customer in plain language; answer a few prompts and let AI populate persona fields.
- See the AI-generated persona with demographics, goals, pain points, information sources, and preferred communication methods populated automatically—no manual formatting required.
- Download the completed persona as a PDF or share a link with your team; access the Legacy App for the classic step-by-step flow.
- Create multiple personas (unlimited); the template saves up to 3 personas at a time, so manage by deleting existing personas to add new ones.
What We're Looking For
- No marketing experience or design skills required; the tool handles structure and formatting.
- Ability to describe your audience in natural language and provide a few key inputs.
- Interest in AI-powered persona documentation and quick, shareable outputs.
- Familiarity with the step-by-step flow: Step 1 describe your ideal customer, Step 2 AI generates the persona, Step 3 review, Step 4 download/share.