Logicool for Business Marketing Lead – Japan

Job title: Logicool for Business Marketing Lead – Japan

About the Role Logicool for Business Marketing Lead for Japan will drive the marketing strategy in Japan, delivering integrated programs that accelerate growth through our partner ecosystem and direct awareness with enterprise and SMB customers. You will own pipeline, increase brand awareness, and strengthen market share in Japan. The ideal candidate is an experienced regional marketer with strong commercial acumen, deep understanding of local market nuances, and a proven track record of executing impactful B2B marketing programs in collaboration with sales and partner teams. You will also lead 4P for specific categories such as VC (Video Collaboration) in B2B market, properly managing new product launches, pricing, margin, and GTM.

What You'll Do

• Develop and execute the Japan B2B marketing strategy aligned with EAD regional/global priorities, and lead a small team of local marketing specialists and agencies to deliver results.
• Take full ownership of the VC category P/L, including forecasting and GTM.
• Drive joint marketing programs with key partners (distributors, resellers, strategic alliances) and build partner enablement and co-marketing plans to generate qualified leads and measurable pipeline.
• Manage Marketing Development Funds (MDF) with ROI and compliance.
• Collaborate with the partner sales organization to align marketing initiatives with channel growth.
• Plan and execute integrated End-Customer Marketing campaigns (digital, content, events, ABM, demand generation) for enterprise and SMB across priority industries; localize campaigns and messaging and oversee local PR agencies.
• Work with sales and business development to accelerate funnel progression and support ABM programs.
• Leverage analytics to optimize marketing performance and conversion metrics.

What We're Looking For

• 8+ years in B2B marketing, with at least 3 years in a regional/multi-country marketing and 4P role.
• Proven leadership experience including managing direct reports or cross-functional teams in Japan.
• Track record of driving measurable pipeline growth through partner and end-customer marketing.
• Experience in technology or IT services industries strongly preferred.
• Strong understanding of partner ecosystems and channel marketing models in Japan.
• Native or fluent in Japanese; business-level English.
• Exceptional stakeholder management, influencing, and presentation skills.
• Data-driven mindset with proficiency in CRM and marketing automation platforms.
• Willingness to travel across the region (up to 30%).

Compensation & Benefits

• We offer comprehensive and competitive benefits packages and flexible working environments designed to support wellbeing and work-life balance. Logitech supports hybrid work arrangements, with some teams working remotely and others on-site; we value diversity and inclusion. Additional details on travel requirements and regional programs may apply.