About this role
Job title: Local CRM/Campaign Strategy Lead
About the Role The purpose of this role is to independently execute the campaign process, from instruction receipt to file production, with the highest level of accuracy. This role understands, customises and optimises the entire campaign management process, to include new campaign requirements, development test, production execution and quality control. This role oversees the campaign execution of other team members, ensuring quality delivery across the team.
What You'll Do
- Maintains clear and concise client communication on campaign related activities
- Executes campaign deliverables and activities based on client requirements
- Oversees and delegates to other campaign resources the execution of campaign deliverables and activities
- Validates work product using quality assurance best practices
- Elicits and documents client requirements through written and verbal methods
- Possesses higher-level understanding of campaigns management tools, concepts and capabilities
- Possesses higher-level understanding of database and data management concepts and principles
- Utilises change management techniques and best practices
- Demonstrates basic understanding of campaign strategy, design and planning
What We're Looking For
- Ability to independently execute the campaign process with accuracy and quality
- Strong client-facing communication and requirement elicitation
- Experience supervising/mentoring campaign resources and delegating tasks
- Knowledge of campaign management tools and data management concepts
- Familiarity with QA practices, change management techniques, and campaign planning