Lifecycle Specialist

SwissBorg

We’re hiring a Lifecycle Specialist to own our email, push, and in-app messaging, optimising existing journeys, filling funnel gaps, and balancing our campaign calendar to boost activation, retention, and ARPU.

You’ll test messaging, timing, and cohorts to drive growth, using AI to automate manual workflows across campaign creation and reporting.

You will:

• Own our lifecycle programme across email, push and in-app banners: run existing journeys and build new ones where the funnel has gaps
• Manage transactional, triggered, seasonal and product campaigns, keeping the comms calendar coherent and avoiding over-messaging
• Build growth, activation and retention strategies to increase ARPU
• Run experiments on messaging, timing, channels and cohorts, and report on what moves activation and retention KPIs
• Use AI to automate manual work and to speed up campaign creation, QA and reporting

About you:

• Have experience in CRM, lifecycle or growth marketing, ideally in a B2C app (fintech or crypto)
• Hands-on with an ESP or CEP such as Iterable, HubSpot or similar, building email and push automations, including transactional and triggered flows
• Growth mindset: funnels, cohorts, activation, churn, and how to keep users engaged without overwhelming them
• Strong analytics: A/B testing, cohort analysis, and comfortable pulling your own numbers (Mixpanel, Metabase or SQL a plus)
• Structured, methodical and confident sharing ideas with the team
• Must have an interest in crypto

Why SwissBorg:

🪙 Annual BORG bonus

⏰ Genuine remote and flexible working

🏖 25 days annual leave plus local bank holidays

📚 Learning and development budget

💻 MacBook and home office budget

✈ Team and company-wide retreats

📱 SwissBorg Premium account

💰 VSOP share options

🤗 BORG welcome bonus

🔍You can learn more about us here and follow us on LinkedIn and X for company updates and check out our weekly Pow Wows!

🤖 A note on AI in our hiring process We use AI tools at certain stages of our hiring process to help assess applications fairly and efficiently. These tools assist—they don't decide. Every hiring decision is made by a human.

At SwissBorg, we embrace diversity. We strongly believe that getting the best outcome requires different perspectives and backgrounds. We’re committed to openness, curiosity and creating an inclusive culture because we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.