Lifecycle Marketing Manager (Leads & Reactivation)
About this role
Lifecycle Marketing Manager (Leads & Reactivation)
The Role You'll Play As the Lifecycle Marketing Manager (Leads & Reactivation), you'll develop and execute lifecycle programs that bring lapsed and churned users back into the experience and help convert new leads through owned channels including email, push, in-app, and SMS.
Reactivation will be the primary focus of this role, with an emphasis on understanding user behavior, identifying growth opportunities, and turning insights into high-impact campaigns. You'll work hands-on in Braze and in-house tools while partnering closely with Product, Creative, Analytics, and Finance to shape programs that improve reactivation, lead conversion, and engagement. This role is ideal for someone who can move confidently between strategy and execution, bring structure to complex work, and use data to form a clear point of view.
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