Lifecycle Marketing Manager

Lifecycle Marketing Manager

Location: Los Angeles, California (Hybrid)

Role Overview

Our organization is seeking a strategic and execution-focused Lifecycle Marketing Manager to lead a key evaluation and optimization of player-facing communications. This individual will analyze existing programs, identify performance opportunities, launch a refreshed ecosystem of player journeys, and establish frameworks to guide future campaign execution. The ideal candidate connects player behaviors with strategic outcomes to drive key actions across email, in-game messaging, SMS, and messaging platforms.

Key Responsibilities

• Analyze existing communication programs, audience segmentations, messaging, and channel mixes to identify optimization opportunities.

• Build and implement a refreshed evergreen communication ecosystem covering onboarding, engagement, retention, and winback journeys.

• Collaborate with product and production studios to ensure campaign alignment with the core interactive experience.

• Manage lifecycle campaigns from creative brief development and copywriting through deployment, maintaining detailed timelines and stakeholder alignment.

• Configure and manage audience segmentations, entry triggers, personalization logic, and canvas journeys within Braze.

• Perform comprehensive quality assurance on campaign copy, assets, audience targeting, deliverability best practices, and journey logic prior to deployment.

• Partner with analytics teams to establish a standardized scorecard-style measurement framework to evaluate campaign performance and guide future optimization.

• Required Qualifications

• Education: Bachelor's degree in Marketing, Communications, Business, or a related professional field.

• Experience: Proven track record of managing and optimizing lifecycle marketing campaigns from strategic brief through deployment with strong ownership of execution.

• Technical

Skills

• Practical expertise in Braze, including experience configuring Canvas journeys, segmentations, triggers, personalization, and Liquid logic.

• Preferred Qualifications

• Experience supporting major entertainment or interactive product launches and live services marketing.

• Experience utilizing Movable Ink or equivalent tools to deliver dynamic, personalized email content.

• Experience managing projects using collaborative platforms such as Wrike.

• Professional certification in Braze.

• Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.

• Everforth Apex uses a virtual recruiter as part of the application process. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at

• Everforth Apex

Benefits

• Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Everforth Apex team member can provide.

• Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

• Benefits