Lifecycle Marketing Manager

About the Role The Lifecycle Marketing Manager will own lifecycle strategy and execution across a meaningful portion of the customer journey to directly drive loan volume, LTV, retention, and cross-sell. They will report to the VP, Performance Marketing and partner cross-functionally to build robust measurement models and ship campaigns at speed. What You'll Do

• Own Lifecycle Strategy & Execution: Set the roadmap and execute hands-on campaigns across a meaningful portion of the customer journey to directly drive loan volume, LTV, retention, and cross-sell.
• Drive Data-Backed Targeting & Creative: Establish a sharp POV on audience segmentation using behavioral and real-time data, partnering with Creative to push boundaries and turn opinions into evidence.
• Lead the Testing Agenda: Independently design, size, and analyze rigorous A/B and multivariate tests to maximize impact and continuously optimize campaign performance.
• Scale Cross-Product Growth: Build and scale the strategic programs that seamlessly move customers across the product portfolio (e.g., student loan refinancing to personal loans) to increase lifetime value.
• Partner & Influence Cross-Functionally: Lead across the organization by partnering with Data Science, Product, Creative, and Legal to build robust measurement models (incrementality, attribution) and ship flawlessly at speed. What We're Looking For
• Strategic & Analytical Experience: 6+ years of marketing experience with a highly analytical mindset; ability to connect programs to business outcomes, forecast, and master the tech stack quickly.
• Quantitative Foundation: A degree in economics, engineering, statistics, math (or equivalent) that proves you naturally think in numbers, build your own reporting, and understand attribution nuances.
• Data-Driven & Experiment-Led: A proven track record of living in a "test-and-learn" environment—expertly handling hypotheses, sample sizes, honest data reads, and swift optimization.
• Strong POV & Influence: Ability to form a sharp, evidence-backed perspective on audience, creative, messaging, and timing, with the communication skills to influence senior stakeholders.
• Proactive & Hands-On Execution: A deeply proactive operator who takes extreme ownership of the work, manages shifting priorities, builds campaigns hands-on, and sweats the details others overlook.
• Even Better: Industry Experience: Proven track record in fintech, lending, or another regulated B2C category, including a solid understanding of compliance (CAN-SPAM, TCPA, CCPA/CPRA).
• Technical Skills: Strong SQL skills to pull your own data cuts, paired with hands-on experience utilizing lifecycle marketing tools (Braze experience is a major plus).
• Advanced Measurement: Direct exposure to sophisticated measurement methodologies, including incrementality, geo-holdouts, MMM, and MTA.
• Channel & Growth Scaling: Experience launching and scaling new channels (SMS, push, in-product) or successfully building cross-sell frameworks from scratch. Nice to Have
• Braze experience (major plus)
• Fintech, lending, or regulated B2C experience
• Experience with cross-sell frameworks from scratch Compensation & Benefits
• Salary range: $140,000 - $175,000 USD annually. Eligible for an annual performance-based bonus and equity.
• Benefits include Health, Dental, & Vision; 401(k) with company match; Employee Stock Purchase Plan; Restricted Stock Units (RSUs); robust tuition reimbursement; travel perk ($1,000) on Earnie-versaries; Mac computers + work-from-home stipend; monthly internet and phone reimbursement; PTO; parental leave.