Lifecycle Marketing Manager
About this role
About the Role The Lifecycle Marketing Manager will own lifecycle strategy and execution across a meaningful portion of the customer journey to directly drive loan volume, LTV, retention, and cross-sell. They will report to the VP, Performance Marketing and partner cross-functionally to build robust measurement models and ship campaigns at speed. What You'll Do
- Own Lifecycle Strategy & Execution: Set the roadmap and execute hands-on campaigns across a meaningful portion of the customer journey to directly drive loan volume, LTV, retention, and cross-sell.
- Drive Data-Backed Targeting & Creative: Establish a sharp POV on audience segmentation using behavioral and real-time data, partnering with Creative to push boundaries and turn opinions into evidence.
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