Liability Generation Manager

About the job

• The Liability Generation Manager will be responsible for driving the Bank’s deposit mobilization strategy and growing its liability portfolio by acquiring and managing high-value individual, corporate, SME, institutional, and public sector relationships. The role requires a highly driven business development professional who can consistently deliver funding targets, build strategic partnerships, and lead initiatives that enhance customer acquisition, retention, and portfolio growth.
• The ideal candidate must possess strong sales, relationship management, negotiation, and business development skills with a proven record of mobilizing deposits within the banking or financial services industry.

Key Responsibilities

• Develop and execute strategies to achieve assigned liability generation and deposit mobilization targets.
• Identify, acquire, and onboard new high-value customers across retail, SME, corporate, institutional, and public sector segments.
• Grow and manage a sustainable liability portfolio while ensuring strong customer retention.
• Build and maintain long-term relationships with existing and prospective clients.
• Drive business development initiatives to increase low-cost and stable deposits.
• Identify new market opportunities, partnerships, and distribution channels to expand the Bank’s deposit base.
• Conduct regular client visits, presentations, and business meetings to generate new business.
• Cross-sell the Bank’s products and services to deepen customer relationships and increase wallet share.
• Monitor competitor activities, market trends, and customer needs to develop effective acquisition strategies.
• Prepare and present periodic sales performance, pipeline, and portfolio reports.
• Ensure compliance with all regulatory, operational, and internal policies in customer acquisition and account management.

Requirements

• Bachelor’s Degree or HND in Business Administration, Banking & Finance, Economics, Marketing, or a related discipline.
• Minimum of 5 years’ experience in liability generation, deposit mobilization, relationship management, business development, or sales within a commercial bank, microfinance bank, fintech, or other financial institution.
• Demonstrated track record of consistently meeting or exceeding deposit mobilization targets.
• Strong network of HNI, SME, corporate, and institutional clients.
• Excellent negotiation, presentation, communication, and relationship management skills.
• Strong understanding of banking products, treasury deposits, and liability management.
• Ability to work independently with minimal supervision while delivering aggressive business targets.
• Proficiency in Microsoft Office Suite (Excel, Word, and PowerPoint).

Application Closing Date

Not Specified.