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Lead/Research Lead - Global Creative Strategy and Research

Sony Pictures Digital Productions Inc
onsite
Culver City, California

About this role

Lead and support high-impact global research initiatives that inform production, creative and marketing strategy across the theatrical lifecycle. Serve as a strategic thought partner to senior research leadership by translating quantitative and qualitative insights into actionable recommendations. Manage complex cross-functional projects, oversee external research vendors, influence marketing decisions across global stakeholders, and mentor junior team members. Serve as title lead or support on select high-profile film campaigns while driving continuous improvement of research methodologies and team processes.

Responsibilities

This position plans, manages, and conducts research and analytical projects that address the Global Creative Strategy and Research team's needs. Key responsibilities include, but are not limited to:

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