About this role
Job title: Lead total brand campaign banner landing and customer maximization
About the Role Lead total brand campaign banner landing and customer maximization across 360° media, social, in-store, celebrity and event planning and execution. You will own Daojia/O&O delivery and drive channel business planning and engagement, while guiding DPSM interventions, SRE tracking and KBD analysis to maximize brand growth.
What You'll Do
- Lead total brand campaign banner landing and customer maximization, including 360° media/social/in-store/celebrity/event planning and execution.
- Responsible for total brand Daojia/O&O delivery and channel business planning and engagement.
- Lead channel DPSM intervention and execution, SRE tracking and KBD analysis.
What We're Looking For
- Strong leadership and ownership to think, act, and plan as business owner.
- Passionate about brand building, with strong interest in BIG (brand building/innovation/GTM) skillset acquisition.
- Solid understanding of channel and category KBD, as well as customer and shopper insights.
- Good at storytelling and customer sell in.
- Strong interpersonal and collaboration skill to work well with internal and external parties.
Compensation & Benefits
- Great benefits mentioned by the employer.