Lead Product Designer

Lead Product Designer

Magic Eden became one of the fastest companies in history to reach unicorn status, just 9 months after launch, by out-operating the legacy players in NFTs on Solana and Bitcoin. Now we're doing it for iGaming.

Dicey is our next frontier: a high-performance, real-time sports betting and casino platform built on blockchain as a payment rail. We're not building another operator, we're rewriting the rules of the game.

About the role

We're building the most fun crypto-native casino and sportsbook on the market, and we're looking for a Lead Product Designer to own the experiences that get players in the door, keep them coming back, and make them feel taken care of.

This is a growth role, not a surface-polish role: you'll design onboarding, first-deposit flows, rewards and progression, challenges and races, and lifecycle messaging, the moments where a player either forms a habit or churns. You'll be measured on player behavior, not on how the mocks look, though the mocks should be beautiful too.

You should find gambling genuinely interesting, not just the UI of it: the psychology of anticipation, near-misses, streaks, progression, and loss aversion. You understand why a well-designed reward schedule feels good and a badly-designed one feels predatory, and you have a point of view on the difference.

You should also be AI-native in a way that shows, not Figma's AI features, but things you've actually built: working prototypes instead of static mocks, tools that do real work, side projects that only exist because AI made them possible.

This is a hands-on lead role: you'll raise the bar for design across the product and mentor other designers, while still being the best individual contributor in the room.

Applicants must submit a portfolio, along with one thing you've built with AI and a few sentences on what you learned making it.

What You'll Do

• Own the growth surfaces end-to-end, including signup, deposit, onboarding, first-session experience, rewards, tiers, challenges, races, lifecycle and re-engagement, from concept through shipped pixels.

• Design behavior, not screens, by framing the player problem, forming a hypothesis about what will change behavior, designing the intervention, and evaluating the impact.

• Design for experimentation by building variants to be tested, partnering with data science on readouts, and discontinuing your own work when the numbers indicate.

• Prototype with AI quickly to create something clickable and real in hours, enabling decisions based on artifacts rather than arguments.

• Hold the line on quality and fairness by pushing for reward and retention mechanics that build long-term player trust rather than extracting from players who can't afford it.

• Elevate the craft by growing the design system, raising the bar with feedback, and mentoring designers as the team scales.

• Partner across the company by collaborating with product, engineering, data science, VIP/BD, and lifecycle, and influence roadmap and strategy, not just execution.

• What You Bring

• 7+ years in product design on consumer products, with at least one stretch inside a hyper-growth startup where you can point to impact you personally drove.

• A growth track record with movements on activation, conversion, retention, monetization, and the ability to walk through the hypothesis, the design, the result, and what you’d do differently.

• Genuine passion for iGaming, whether casino, sportsbook, or poker, professionally or as a player, with opinions about which products do it well and why.

• Behavioral psychology fluency with reward schedules, variable reinforcement, progression and status systems, framing and loss aversion, applied in real product work.

• Demonstrated AI-native building experience with prototypes, tools, agents, or workflows you’ve built yourself and a view on where AI helps in the design process and where it currently falls apart.

• Exceptional craft with modern, distinctive UI and real polish, mastery of Figma plus a prototyping stack that gets you to a working thing fastest.

• Crypto enthusiasm and comfort with crypto and Web3 mechanics, and interest in what they unlock for gaming.

• A builder's temperament with high autonomy, high ambiguity tolerance, low ego, and speed.

• Sharp communication skills to defend design decisions to leadership, give feedback that improves others, and build consensus without watering down the work.

• What You Get

• A fast-paced and collaborative environment

• Competitive compensation and equity package

• Flexible PTO

• Remote-first company