Lead, Merchant & Redemption Operations

Lead, Merchant & Redemption Operations

Role

Purpose

The Lead, Merchant & Redemption Operations owns both sides of Bvndle's redemption loop — the places customers spend and the reasons they spend — as one integrated motion. This is a newly merged role, bringing together merchant network growth and redemption/demand-side scaling under a single point of accountability, and reporting into the Lead, Sales Partnership & Redemption.

The Lead translates the Merchant & Redemption vertical's H2 2026 Board strategy into a managed operating rhythm — scaling monthly redemptions toward 40M+ BC, growing the merchant network to 1,000 priority-category locations, and governing the funding, risk and reporting that keep both engines paced together.

Strategic

Context

Bvndle's Merchant & Redemption team is executing a paced H2 2026 ramp (Aug–Dec): redemption scaling from 10M to 45M+ BC/month, a merchant network growing from 78 to 1,000 priority-category locations, and a unified Bvndle card issued to every user. The programme is funded by a 1% coin-funding carve-out of merchant trade discount plus ~₦50M in experiential activation governed against redemption-lift KPIs and reported to the Board quarterly.

Key

Responsibilities

• 1. Redemption & Demand Engine Leadership

• Own the monthly redemption ramp

• (10M → 45M+ BC, Aug–Dec 2026) against the 40M/month success bar, coordinating

• market surfacing, the Xtra Coins conversion mechanic and habit-building

• programmes.

• Drive universal Bvndle card

• issuance and its conversion into habitual, card-based payment (100% issuance,

• 60% monthly card-active).

• Ensure every redemption ladders

• up to the company's Habitual Redeemer standard (3+ redemptions in 90 days) and

• the vertical's share of the 10M company-wide target.

• 2. Merchant Network & Supply Engine Leadership

• Own the build-out to 1,000

• priority-category merchant locations across all 7 categories, sequencing

• anchor-brand sign-on (e.g. TotalEnergies, Ardova, Rainoil, Chicken Republic,

• SLOT, MedPlus/HealthPlus, Addide/Justrite/SPAR) alongside independent and regional

• fill-in.

• Direct merchant enablement —

• signage, staff scripts and incentive design — so every outlet actively prompts

• redemption.

• Correct category concentration

• in the network (today's retail-heavy base) by directing acquisition effort

• toward under-represented categories.

• 3. Financial Governance & Funding

• Own the 1% coin-funding model

• as a carve-out of merchant trade discount, keeping funding paced to actual

• implied GTV rather than added cost.

• Run weekly

• funding-vs-redemption reconciliation and escalate variances early.

• 4. Risk Management & Governance

• Actively govern the three HIGH

• risks from day one: redemption liability outpacing merchant capacity; coin

• funding exceeding a merchant's trade-discount margin; and message dilution on

• “no extra cost.”

• Track experiential activation

• ROI against contracted redemption-lift KPIs (not reach), including the Q3

• break-clause review.

• Maintain legal-reviewed

• messaging and standardised staff scripts at every point of sale.

• 5. Team Leadership & Cadence

• Manage and develop the Merchant

• Acquisition & Redemption Executive(s), setting and reviewing their

• onboarding, activation and reporting targets.

• Run the fixed review rhythm:

• weekly funding/redemption reconciliation, monthly ramp-vs-actuals and

• network-build review, quarterly Board review.

• Represent the Merchant &

• Redemption vertical in quarterly Board reporting and KPI checks.

Requirements

Qualifications

• & Experience

• 5–8+ years in merchant

• partnerships, trade/channel sales, retail operations, or loyalty/payments

• commercial roles, including at least 2 years leading a team.

• A track record of owning a

• revenue- or volume-linked target end-to-end (e.g. GMV, redemptions, network

• growth) with budget or P&L exposure.

• Experience managing

• multi-workstream programmes against a fixed reporting cadence

• (weekly/monthly/quarterly).

• Comfortable owning financial

• governance (funding models, budget reconciliation) alongside commercial

• delivery.

• Prior experience in fintech,

• loyalty, retail, QSR, fuel-retail or fast-growing consumer platforms in Nigeria

• is an advantage.

Skills

• & Competencies

• Strategic execution — turns a

• Board-level strategy into a managed, measurable operating rhythm.

• Commercial and financial acumen

• — comfortable with funding models, unit economics and budget governance.

• Risk governance — identifies,

• escalates and mitigates commercial risk before it compounds.

• Cross-functional and people

• leadership — aligns Finance, Legal, Marketing, Product and field teams around

• one loop.

• Stakeholder management —

• credible reporting to senior leadership and the Board.

• Data-driven decision-making —

• reads redemption, GTV and network data to re-pace the ramp in real time.

Working

Relationships

• Reports to: Lead, Sales Partnership & Redemption.

• Manages: Merchant Acquisition & Redemption Executive(s).

• Partners with: Finance (funding governance), Legal & Compliance (messaging and T&Cs), Marketing (market surfacing and the experiential activation agency), Product & Engineering (card issuance, in-app conversion calculator), and the Board (quarterly reporting).