Lead Marketing - Partner Campaigns

Lead Marketing - Partner Campaigns

As a Partner & Industry Marketing Campaign Manager, you will lead integrated marketing campaigns for Booking.com’s B2B partner audiences. You will connect business priorities and partner needs to clear strategies, compelling propositions and coordinated channel plans across paid, owned and earned channels. From defining the opportunity through to measuring impact, you will bring together cross-functional teams and external partners to deliver high-quality campaigns that support brand, engagement and commercial objectives. This role is suited to someone who combines strategic and commercial thinking with strong campaign management and executional discipline.

Key Job Responsibilities and Duties:

• Translate business priorities, partner needs and audience insights into clear campaign strategies, objectives and propositions.
• Lead integrated campaigns from scoping and briefing through to planning, delivery, close-out and impact analysis.
• Consolidate channel plans into a coherent approach across paid, owned and earned channels, ensuring each channel has a clear role.
• Develop and manage project plans covering milestones, deliverables, dependencies, risks, budgets and resources.
• Coordinate creative, copy, media, channel, Marketing and external agency contributors to deliver joined-up campaigns on time and within budget.
• Build stakeholder alignment, navigate governance and approval processes, and communicate decisions, progress, responsibilities and risks clearly.
• Define meaningful brand, behavioural, engagement and commercial KPIs; use data and learnings to optimise campaigns and improve future ways of working.

Qualifications & Skills:

• At least five years of experience in a relevant marketing role, ideally within a global organisation or international business.
• Proven experience developing, delivering and evaluating integrated or multichannel marketing campaigns.
• Experience leading complex projects involving multiple teams, stakeholders, markets, channels or external partners.
• Strong strategic and commercial thinking, with the ability to connect partner or audience needs to business outcomes.
• Excellent organisational and project management skills, including managing priorities, timelines, budgets, dependencies and delivery details.
• Strong stakeholder management and communication skills, with the confidence to work collaboratively with diverse and senior stakeholders.
• Ability to use data and insights to make sound decisions, create clear strategies and actionable plans, and work independently in ambiguous or changing environments. B2B marketing experience is a plus.

Benefits & Perks - Global Impact, Personal Relevance: Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well as unique-to-Booking.com benefits which include:

• Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement and care leave
• Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country)
• Industry-leading product discounts of up to 1,400 per year for yourself, including automatic Genius Level 3 status and Booking.com wallet credit

Benefits must be verified and edited to align with the applicable location before publication.

Inclusion at Booking.com: Inclusion has been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations.

Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.”

We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.