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Lead Marketing Manager: Content & Product

Goodwin Recruiting
Northville, Michigan
HybridUSD 90,000 - 95,000 / year

About this role

Lead Marketing Manager: Content & Product

An established and growing Accounting Technology firm is looking for a LEAD MARKETING MANAGER, CONTENT & PRODUCT to join the team and make an immediate impact by developing and executing product narratives for two key initiatives at the firm.

The ideal LEAD MARKETING MANAGER, CONTENT & PRODUCT will bring 5+ years of experience in SaaS B2B marketing with lifecyle and product marketing included, the ability to juggle multiple priorities, and the desire to work with an industry-changing, fast-paced technology firm.

This is a hybrid role, 4 days are expected in office.

LEAD MARKETING MANAGER, CONTENT & PRODUCT RESPONSIBILITIES

  • Own product narratives, brand positioning, and messaging content for two key firm initiatives in collaboration with demand generation and other key teams.
  • Collaborate with SMEs in the development of strategy and narrative development.
  • Collaborate with internal leaders and external stakeholders on relevant projects and initiatives.

LEAD MARKETING MANAGER, CONTENT & PRODUCT REQUIREMENTS

  • Bachelor degree and 5+ years of SaaS B2B integrated marketing experience.
  • Demonstrated experience in managing multiple marketing priorities.
  • Excellent verbal and written communication skills.

LEAD MARKETING MANAGER, CONTENT & PRODUCT SALARY & BENEFITS

  • Competitive base salary.
  • Excellent benefits.
  • Growth potential.

JOB ID: 182560

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