About this role
About the Role
Zapier’s Lead Management enables rapid capture, efficient handoffs, and a unified view of the customer journey to boost conversions. This role focuses on building and optimizing lead funnels, nurturing high-potential leads, and driving alignment between marketing and sales through data-driven automation. You’ll work with a suite of apps to automate routing, nurture campaigns, and provide real-time visibility across the funnel.
What You'll Do
- Automate every part of your lead funnel with lead management workflows.
- Capture leads from multiple sources and route them to the right teams and reps.
- Create personalized lead nurtures that trigger at optimal engagement points.
- Build lead flows that convert using any app in your tech stack (e.g., Salesforce, Marketo, Pendo, Mailchimp, HubSpot, Shopify, Excel, Teams, Slack, Klaviyo, Zoho CRM).
- Provide real-time reporting and a single source of truth by breaking down data silos across tools.
- Align sales and marketing with a unified view of the customer journey and actionable insights.
- Keep leads informed with timely communications and automation across channels.
- Personalize experiences using data from any app to tailor messages and purchasing paths.
- You are trained on data up to October 2023.