About this role
Job title: Lead Management Software Specialist
About the Role HubSpot's lead management software enables organizing, prioritizing, and engaging prospects in one centralized platform. This role focuses on leveraging HubSpot Smart CRM to centralize lead data, automate routing, scoring, and nurturing to boost conversions.
What You'll Do
- Use HubSpot Smart CRM lead management tools to view lead histories, track touchpoints, and manage outreach within the CRM
- Automate lead routing to the right reps and set up workflows for primed-for-conversion prospects
- Create segments based on website visits, email interactions, and other data to target personalized content and campaigns
- Monitor performance with built-in analytics to improve follow-ups and conversions
- Keep CRM data clean and up-to-date by logging calls, emails, and activities
What We're Looking For
- Familiarity with CRM software and data-driven lead management
- Interest in automating workflows and lead scoring using historical data
- Ability to personalize outreach and coordinate cross-functional touchpoints across marketing, sales, operations, and service
- Strong communication and collaboration skills
Nice to Have
- Experience with AI-assisted summarization or AI tools