About this role
Lead Generation Associate
Purpose of Job: ScaleupAlly is looking for a proactive, confident, and result-oriented Lead Generation Associate to support business growth through B2B lead generation, LinkedIn outreach, online research, and client engagement. The role involves identifying potential clients, connecting with decision-makers, generating qualified leads, maintaining CRM records, and coordinating meetings with the sales and business development teams.
Qualifications
- Bachelor's degree in any discipline.
- 0-1 year of experience; freshers are welcome to apply.
- Willingness to learn CRM, lead generation, and business development processes.
- Skills: B2B Lead Generation, LinkedIn Outreach, Client Communication, CRM Management, Lead Research, Email Communication, Lead Qualification, Follow-ups, Meeting Coordination, MS Excel / Google Sheets
Duties
- Identify and research B2B prospects through LinkedIn and other online platforms.
- Conduct LinkedIn outreach, email communication, and follow-ups to generate leads.
- Build and maintain lead databases and update CRM records.
- Qualify prospects and coordinate client meetings with the Business Development team.
- Research target markets, industries, and client requirements.
- Track outreach activities, leads, and meeting progress.
Requirements
- Required Qualifications
- Strong verbal and written communication skills.
- Basic knowledge of LinkedIn and B2B lead generation.
- Familiarity with CRM tools and LinkedIn Sales Navigator is an advantage.
- Good organizational skills, attention to detail, and a target-oriented approach.