About this role

Role Overview

SPIRO is seeking a highly driven Lead – Digital Growth, Engagement & Retention to lead customer growth strategies, engagement initiatives, and retention programs across multiple African markets. The role will focus on enhancing user acquisition, activation, lifecycle engagement, and long-term customer value through data-driven marketing and product-led growth initiatives.

Develop and execute digital growth strategies to increase user acquisition, engagement, and retention.
Design customer lifecycle programs to improve onboarding, activation, and long-term adoption.
Lead CRM, loyalty, referral, and rewards programs.
Analyze customer behavior and identify growth opportunities across customer segments.
Collaborate with Product, Marketing, Operations, and Data teams to launch growth initiatives.
Define and track customer engagement KPIs, retention metrics, and campaign performance.
Leverage marketing automation tools to personalize customer journeys.
Drive A/B testing, experimentation, and optimization initiatives.
Build and manage a high-performing growth team.

Bachelor's degree in Marketing, Business, Analytics, or related field.
7+ years of experience in Growth, CRM, Digital Marketing, or Customer Engagement.
Strong understanding of customer lifecycle management and performance marketing.
Experience with CRM tools, marketing automation platforms, and analytics solutions.
Expertise in customer segmentation, retention strategies, and funnel optimization.
Strong stakeholder management and leadership capabilities.
Preferred Experience
Mobility, Ride-Hailing, Fin-tech, E-commerce, Consumer Tech, or Subscription platforms.
Experience managing multi-country growth programs in Africa.
Why Join SPIRO?
Be part of Africa's largest and most ambitious electric mobility ecosystem.
Work on transformative problems across mobility, energy, fin-tech, IoT, and digital platforms.
Build products and partnerships that create real economic and environmental impact.
Collaborate with high-performing teams across multiple African markets.
Operate in a fast-growing, entrepreneurial environment with significant ownership and leadership exposure.
Help shape the future of sustainable transportation and digital innovation across Africa.
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Lead - Digital Growth, Engagement & Retention