About this role

Lead Digital D2C Analytics & BI (m/f/d) - Interim

Location: München,Germany

Category: E-Commerce & Digital

widget: Full-Time

Limited

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BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

YOUR SHOES TO FILL:

Lead and develop our Global Analytics & BI team, fostering collaboration, knowledge sharing, and a positive team culture through regular feedback, individual development conversations, and team initiatives.
Act as Product Owner for the Analytics & BI team, taking ownership of sprint planning, backlog management, refinements, retrospectives, and capacity planning to ensure efficient agile workflows.
Protect the team's capacity and focus by setting clear priorities, managing incoming requests, balancing competing demands, and ensuring a sustainable workload across all workstreams.
Own and drive the strategic Analytics & BI roadmap, aligning initiatives with business priorities, coordinating dependencies, and ensuring transparent planning and execution.
Serve as the primary point of contact for Analytics & BI topics across the organization, managing stakeholder expectations and collaborating closely with senior leadership and international cross-functional teams.
Establish and continuously improve team processes, responsibilities, communication structures, and escalation paths to ensure efficient collaboration and clear ownership.
Drive documentation and transparency across the data and analytics landscape, including system and tool ownership, responsibilities, and invoice management structures.
Support budget planning, coordinate invoice approvals, manage external vendors and service providers, and address contractual or legal topics in collaboration with relevant stakeholders.
Act as a strategic and technical sparring partner for the team, providing guidance on Analytics & BI topics, validating analyses, resolving escalations, and supporting data-driven decision-making.
Ensure team stability and operational continuity by overseeing recruiting, onboarding, knowledge transfer, and the coordination of ad-hoc analytical and management-related activities.

YOUR WALK OF LIFE:

5+ years of professional experience in Digital Analytics, Business Intelligence, or a related data-driven field, including at least 2 years in a leadership or team lead position.
Proven experience as a Product Owner or in agile team management, with strong knowledge of sprint planning, backlog management, capacity planning, and agile methodologies.
Strong understanding of modern Analytics & BI tools, data platforms, and technologies, ideally gained within an international e-commerce or D2C environment.
Solid technical and analytical expertise, enabling you to challenge analyses, support technical discussions, and provide strategic guidance across different Analytics & BI domains.
Excellent stakeholder management and communication skills, with the confidence to manage expectations, set boundaries, and collaborate effectively with senior leadership and global teams.
Experience in managing external vendors, service providers, and cross-functional business relationships, ideally including budget coordination and invoice management.
Strong organizational and prioritization skills, with the ability to manage multiple initiatives, balance competing demands, and maintain transparency across workstreams.
A proactive, independent, and solution-oriented mindset, with the ability to make confident decisions, navigate ambiguity, and ensure operational stability.
Empathetic and collaborative leadership style, with a strong focus on employee development, team empowerment, and sustainable ways of working.
Fluent English communication skills, both written and spoken; German language skills are an advantage.

WE OFFER:

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. We are looking forward to receiving your online application, stating your salary expectations!

If you have any further questions, please contact Anna-Lena Schmieschek.

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Lead Digital D2C Analytics & BI (m/f/d) - Interim

About this role

Lead Digital D2C Analytics & BI (m/f/d) - Interim

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