About this role
About the Role Lead Designer to join the Global Franchise Creative team supporting the Dolls Style Guide. This role develops best-in-class style guide assets, visual systems, and creative toolkits for licensed products across categories. You’ll partner with cross-functional teams to ensure brand-right assets from concept to final execution. What You'll Do
- Own the creative development of style guide assets from concept through final execution across Mattel's Dolls portfolio.
- Translate creative briefs into compelling visual solutions while maintaining brand integrity.
- Apply strong graphic design fundamentals and fashion-inspired thinking to create trend-forward style guide assets and visual collections.
- Develop graphics, patterns, typography, iconography, layouts, illustrations, and visual storytelling assets that support global style guides.
- Art direct external artists, illustrators, and design vendors to ensure exceptional quality and brand alignment.
- Research and incorporate fashion, lifestyle, color, print, graphic, and consumer trends.
- Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
- Present concepts and design rationale to internal stakeholders.
- Collaborate with Brand, Product Development, Licensing, Creative Operations, and fellow designers.
- Maintain exceptional attention to detail and uphold creative excellence.
- Partner with the Creative Manager and Franchise Creative Director to execute the Dolls portfolio vision.
- Build strong working relationships with internal cross-functional teams and external vendors.
- Provide thoughtful direction and feedback to freelance artists, illustrators, and design partners.
- Foster open communication and a highly creative, collaborative team environment. What We're Looking For
- 7+ years of professional experience in graphic design, style guide development, fashion graphics, consumer products, entertainment, or related creative field.
- Bachelor's degree in Graphic Design, Visual Communications, Fashion Design, or equivalent experience.
- Exceptional graphic design skills with refined typography, composition, color, layout, and visual storytelling.
- Strong understanding of fashion, graphic, and lifestyle trends.
- Proven ability to take a creative request, work independently, and drive projects from concept through final execution with minimal oversight.
- Experience developing style guide assets, brand systems, or visual toolkits that support licensed consumer products.
- Strong understanding of how creative assets translate across a wide range of consumer product categories.
- Experience art directing external vendors, illustrators, photographers, or creative partners.
- Expert proficiency in Adobe Creative Suite including Illustrator, Photoshop, InDesign, and Acrobat.
- Strong presentation, communication, organization, and project management skills.
- Ability to manage multiple brands and deadlines.