About this role
Lead, Coach, and Accelerate Finance Upsell Growth
We are looking for a Hands-on Team Lead to guide, coach, and grow a team of Sales Account Executives focused on driving expansion and upsell of our Finance Product across existing customer accounts.
This is a player-coach position: you won't just manage from the sidelines. You will actively jump on executive calls, guide high-stakes negotiations with CFOs and senior finance executives, and lead by example while building a high-performing team culture.
What will you be doing? 👀
- Team Leadership & Hands-On Coaching
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Lead and scale a team of Sales Account Executives specializing in upselling and cross-selling the Finance product portfolio (expense management, accounting, treasury, cards, and ERP integrations).
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Coach day-to-day: Conduct regular pipeline reviews, call shadowing, video-call support, and deal strategy sessions.
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Lead by example: Demonstrate consultative selling techniques when pitching directly to executive financial personas (CFOs, Finance Directors, Controllers).
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Build a high-trust culture: Foster team alignment, continuous feedback, resilience, and accountability.
- Strategy & Team Performance
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Own team-level targets: Be accountable for team-wide revenue targets, pipeline velocity, deal size, and expansion metrics.
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Optimize deal cycles: Work with AEs to shorten sales cycles, navigate multi-stakeholder deals, and increase win rates.
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Collaborate on Go-To-Market strategy: Partner with Sales Leadership, Product, and Marketing teams to continuously refine our Finance positioning and playbook across international markets.
- High-Value Closing & Cross-Functional Alignment
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Executive engagement: Step into complex negotiations and executive pitches to help close key opportunities.
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Partner with Account Management: Align with Account Managers and Customer Success teams to unlock hidden expansion opportunities within existing client portfolios.
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Act as a Finance Domain Reference Point: Bridge product capabilities with customer financial pain points, ensuring our solution communicates strong ROI.
What We Are Looking For
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Sales Experience: 3–5+ years of B2B SaaS closing experience with a consistent track record of hitting/exceeding quotas.
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Domain Expertise: Solid knowledge of Finance software, SaaS fintech, expense management, treasury, or ERP/accounting workflows.
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Executive Pitching: Proven experience negotiating directly with CFOs, Controllers, and Senior Finance Executives.
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Leadership Drive: Previous experience as a Team Lead, Senior AE, or informal mentor with a passion for coaching and developing talent.
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Hands-on Mindset: Willingness to jump into calls, co-pitch, assist in objection handling, and lead from the front.
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Languages: Business-level fluency in English plus native/fluent skills in Spanish
Bonus Points ️
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Experience building or scaling a specialized Business Unit / Sales Pod from scratch.
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Deep knowledge of sales tech stacks and CRMs (Salesforce, HubSpot, Gong, etc.).
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Prior experience handling full-cycle B2B expansion or upsell sales models.
Key Competencies & Characteristics
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Financial Acumen: Able to speak the language of finance leaders (ROI, efficiency, compliance, cash flow, integration).
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Consultative & Hunter Mindset: Persistent, value-driven, and proactive in surfacing expansion deals.
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Empathy & Coaching: Natural communicator who can give constructive feedback and motivate team members.
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Radical Ownership: Takes complete responsibility for team execution and growth.
Our Values
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We own it: We make decisions, not excuses.
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We learn and teach: We share knowledge constantly to elevate the team.
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We partner: Every win is a shared team victory.
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We grow fast: We act quickly, learn fast, and adapt.
Perks & Benefits
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High-growth, multicultural, and collaborative office environment in Barcelona.
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Private health insurance with Alan.
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Gym & wellbeing pass with Wellhub.
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Flexible remuneration with Cobee.
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In-house language classes.
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Fresh organic fruit, breakfast, free coffee & tea.
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Pet-friendly office space.