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Lead Brand Rep

Abercrombie & Fitch Co
London, United Kingdom Posted Aug 12, 2026
On-site

About this role

Lead Brand Rep

Job Description Our Brand Representative Leads bring our store experience to life—engaging customers with care, representing our brand authentically, and helping create a welcoming environment for all. As a Brand Representative Lead, you will drive sales and deliver an exciting, fast, and easy store experience by anticipating customer needs, engaging shoppers in a genuine way, and showcasing an individualized style that connects. You will lead the Brand Representative team by example, providing coaching on day-to-day tasks and customer service experiences when managers are unavailable.

Brand Representative Leads work schedule requirements are typically spread across 5 working days weekly. Brand Representative Leads are required to work most Saturdays and some Sundays, and during the weeks of peak holiday.

What You’ll Do

  • Customer

Experience

  • Provide warm, welcoming, and attentive service to all customers. Anticipate needs, initiate conversation in a comfortable and natural way, and offer product support and styling guidance across categories.

  • Sales Floor Maintenance: Support product replenishment and maintain a clean, organized, and visually consistent sales environment. This includes folding, hanging, sizing, and ensuring presentation standards are met.

  • Cash Wrap Operations: Accurately and efficiently process purchases, returns, and exchanges while ensuring a friendly and positive checkout experience.

  • Online Orders: Create a seamless omni-channel experience by supporting Save the Sale orders, fulfilling In-Store Pick-Up, and packaging ship-from-store orders.

  • What it Takes

  • Ability to create a welcoming and inclusive customer experience.

  • Comfort working in a dynamic environment, balancing customer engagement and operational tasks.

  • Strong organizational skills and attention to detail.

  • Reliability and commitment to consistent attendance.

  • What You’ll Get

  • Merchandise Discount

  • Flexible Schedule

  • Opportunities for Career Advancement

  • Opportunity to Become a Brand Affiliate

  • Training and Development

  • A Global Team of People Who'll Celebrate you for Being YOU

  • Any job offers for this role could be subject to and conditional upon the applicant carrying out applicable work visa formalities. You could be contacted by the company to find out which documents you will need to provide.

  • Company Description

  • Abercrombie & Fitch Co. (A&F Co.) is a gl

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