Lead Brand Media EMEA

Lead Brand Media EMEA

Lead Brand Media EMEA

remote type Hybrid

locations SE Sweden Stockholm

time type Full time

posted on Posted Today

job requisition id JR-40113654

Lead Brand Media EMEA

Temporary Position - Maternity Cover

Location: Sweden

About Goodyear

We’re dedicated to producing, innovating, and servicing the best tires in the world. For over 125 years, Goodyear has led the way in developing smart solutions that shape the future of mobility. Today, we’re one global team united by bold thinking, relentless drive, and a passion to exceed expectations. If you’re ready to embrace change and make an impact in your career, let’s go.

Why This Role Matters

As Lead Brand Media EMEA, you’ll help shape how our brands connect with audiences across the region. Working closely with the Senior Manager Media EMEA and wider marketing teams, you’ll bring media strategies to life through engaging campaigns that strengthen brand visibility and support business goals.

With a focus on digital media, you’ll work across Goodyear and Cooper, collaborating with colleagues and external partners across EMEA. Combining creativity, data and audience insights, you’ll identify opportunities, optimise campaigns and deliver measurable results.

This is a temporary position until 31 October 2027.

What You’ll Do

• Bring campaigns to life: Deliver and optimise brand media campaigns across EMEA, focusing on digital, broadcast, video and OOH.

• Build partnerships: Collaborate with Global Marketing, Creative, Strategy and Analytics teams, agencies and partners to explore ideas and advance media innovation.

• Turn insights into action: Analyse campaign performance and audience data to identify opportunities and improve results.

• Shape media strategies: Guide media planning and buying, identifying effective channels and tactics.

• Create brand consistency: Maintain clear, engaging messaging across channels and markets.

• Share insights: Present campaign results and recommendations to support informed decisions.

• Maximise investment: Oversee media budgets, forecasting and spend allocation to improve campaign impact.

• What We’re Looking For

• Experience and qualifications: Significant experience in media planning, brand marketing or a related field, ideally with 7+ years delivering campaigns for large-scale brands across EMEA. A Bachelor’s degree in Marketing, Business or a related field is required. Agency and client-side experience is advantageous.

• Integrated media expertise: Knowledge of digital, broadcast, streaming, audio and OOH, with experience delivering integrated campaigns.

• Analytical confidence: Ability to use data, media platforms and analytics to evaluate performance and identify opportunities.

• Collaborative approach: Strong communication and relationship-building skills across teams, markets and external partners.

• Strategic curiosity: A solutions-focused mindset, with an interest in emerging media trends and technologies.

• Organisation and adaptability: Strong attention to detail and the ability to manage competing priorities in a fast-paced environment.

• Communication skills: Professional fluency in English is required; additional European languages are advantageous.

• We welcome applicants from a wide range of backgrounds and experiences. Even if you don’t meet every listed qualification, we encourage you to apply.

• LI-KH1 LI-Hybrid

• Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 48 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate

• Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.

• About Us

• At Goodyear, we make life's connections easier every day.

• People around the world count on us to get them where they need to go, now and into the future. But our relentless pursuit of forward motion doesn't just keep the world moving. It shapes a workplace that celebrates our different talents, experiences, and culture. It inspires us to continue developing our skills and encourages our career moves all while keeping us focused on building a better future for our associates, our business, and the planet.

• Come discover the opportunities ahead with Team Goodyear.

• Working at Goodyear

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• Please be Aware

• A true member of the Goodyear hiring team will always interview candidates in-person or over the phone before extending any job offers. Candidates are never asked to download software, provide financial information or send payment as part of the employment process.

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• Accessibility

• Goodyear is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. If you need reasonable accommodation to complete the online application, or any other part of the employment process, please call the Goodyear Candidate Care Line.

• When contacting us, please provide your name, telephone number, and email address, along with a description of your request for accommodation.

• Click here for more information about Equal Opportunity laws and here for related information.

• Reasonable workplace accommodations are considered on a case-by-case basis. Please note that only those inquiries concerning a request for a reasonable workplace accommodation will be responded to.

• Equal Employment Opportunity

• Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

• E-Verify

• Notice: Federal law requires Goodyear to verify the identity and employment eligibility of all persons hired to work in the United States. Goodyear will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. See posters below for details.

• Agency Recruiters

• Are you an agency Recruiter in the Americas or Asia Pacific? Goodyear’s Global Talent Acquisition team has partnered with Recruitifi for all salaried, non-executive level candidate submissions. To be a part of our agency community please apply here.

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