About this role
Lead, Brand & Corporate Communications
Leadway Assurance Company Limited was founded in 1970. Sir (Dr.) Hassan O. Odukale, (KJW, D.Sc., FCIIN).It has a chequered history of being a company with close attention to relationships, having started operations as a direct motor insurance company. Soon the relationship developed to a stage where it has established a deep relationship with the brokers&rsq...
Lead, Brand & Corporate Communications
- Job Type Full Time , Hybrid
- Qualification BA/BSc/HND , Professional Certificate
- Experience 5 - 7 years
- Location Lagos
- Job Field Marketing and Communication
The Lead, Brand & Corporate Communications is responsible for shaping, safeguarding, and elevating the Leadway corporate narrative across internal and external stakeholder ecosystems. This role spearheads the conceptualization and end-to-end execution of group-wide corporate communication strategies, media relations, PR and reputation management, executive profiling, and employee engagement initiatives across Leadway Assurance and its Operating Companies (OpCos).
Core Objectives:
- Conceptualize, develop, and deliver high-impact integrated corporate communications, PR, and brand reputation campaigns.
- Formulate clear narrative architectures and author strategic communication plans, press releases, thought leadership articles, and executive correspondence.
- Lead corporate crisis communications and proactive reputation monitoring to safeguard Leadway’s brand equity across all touchpoints.
- Partner with Human Resources and executive leadership to architect transformative internal communication programs that drive cultural cohesion and employee advocacy.
- Support Leadway OpCos and strategic business units with corporate narrative alignment, messaging frameworks, and executive visibility.
Key Accountabilities (Duties and Responsibilities) Perspective % Weight Output
Financial 15%
- Ensure all brand and corporate communications campaigns, PR agency retainers, and media engagements are executed strictly within approved budgetary limits
- Drive cost efficiencies through optimal media buying, agency relationship management, and quarterly budget reconciliations.
- Provide accurate ROI and earned media value (EMV) evaluations for all corporate PR and media sponsorships.
Internal business processes 35%
- PR & Media Relations: Build and maintain strategic relationships with tier-1 business, financial, lifestyle, and tech media editors, journalists, and thought leaders.
- Executive Profiling & Thought Leadership: Develop speeches, op-eds, briefing packs, and presentation decks for the Executive Commi