About this role
Job title: KOL Marketing Manager
About the Role Join P&G's marketing team to lead KOL/Livestream collaborations and align with business objectives. You will manage end-to-end KOL partnerships, budgets, and cross-functional coordination to drive performance.
What You'll Do
- Manage and work with Sales team to lead agency team to execute end-to-end KOL cooperation, from identification and outreach to content collaboration and performance tracking.
- Implement and support KOL activities on site for big events, ensuring accuracy and completeness.
- Manage KOL Commission and Media budget.
- Collaborate cross-functionally with marketing, brand, and sales teams to align KOL strategies with overall business objectives.
- Monitor and analyze competitor KOL activities to identify opportunities and adapt strategies.
What We're Looking For
- 1-3 Years of Proven experience in DY KOL/Livestream business, including but not excluding to KOL BD, KOL operation, DY store livestream, etc.
- Demonstrated abilities in Data collecting and budget management, preferably with solid Excel operation skills.
- Demonstrated basic business analysis & planning skills.
- Strong communication and interpersonal skills, with the ability to build strong relationships with KOLs and internal stakeholders.
- Fluency writing and good communication skill in Mandarin and English is required.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
Compensation & Benefits
- Great benefits. P&G is committed to making life better for our team through meaningful work and strong benefits.