Key Account Manager

Description

• Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful product tts that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways. Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission. As a Key Account Manager at BIC, you will be responsible for driving and expanding BIC’s presence across major B2C retail customers in the Netherlands, including Food Retail, Drugstores, Toy Stores, and Local Discounters. This is a hybrid role combining strategic account management of existing key customers with business development (hunting) responsibilities to unlock new opportunities and expand BIC’s footprint in the Dutch retail market. You will own the full commercial process — from defining go-to-market strategies to closing deals and ensuring strong in-store execution — while working cross-functionally with marketing, category management, and field sales teams. Why Join BIC?
• Ownership & Impact: Drive both growth of existing accounts and expansion into new strategic retail customers
• Entrepreneurial Role: Combine account management with business development in a high-impact market
• Career Growth: Develop expertise across sales, negotiation, category management, and go-to-market strategy
• Dynamic Environment: Work in a fast-paced, collaborative international setting

Key Responsibilities

• Account Management (Farming)
• Manage and grow a portfolio of established strategic retail accounts in the Netherlands
• Build and maintain strong, long-term customer relationships
• Develop and execute account plans focused on volume, value and market share growth
• Ensure accurate forecasting and pipeline management
• Business Development (Hunting)
• Identify and unlock new business opportunities in underdeveloped or untapped retail customers
• Proactively open doors with large retail players and establish strategic partnershipsand expand BIC’s distribution footprint
• Define and implement go-to-market strategies tailored to new accounts
• Lead the full sales cycle from prospecting to contract negotiation and closing
• Sales & Performance Management
• Monitor and analyze account and market performance to identify growth opportunities
• Translate insights into actionable commercial strategies
• Drive promotional plans and commercial activations in collaboration with internal teams
• Stay ahead of market trends, competition, and category developments
• Customer Relations & Negotiations
• Lead negotiations on contracts, pricing, and trade terms with both existing and new customers
• Build strong senior-level relationships with key stakeholders
• Position BIC as a strategic partner delive