KAM Digital Commerce (eCommerce & Marketplaces)

Job title: KAM Digital Commerce (eCommerce & Marketplaces)

About the Role Will be responsible for the development and evolution of Hershey Mexico's Digital and Omnichannel ecosystem, acting as the strategic bridge between physical and digital channels to ensure a cohesive, frictionless shopper experience across touchpoints.

What You'll Do

• 30% Strategic development and achievement of sales objectives in leading digital retailers (Rappi, Uber Eats Grocery, Justo, Hershey Ecommerce), through Retail Media, merchandising solutions, search and conversion optimization on digital shelves.
• 20% Build and evolve Hershey Mexico's digital and omnichannel strategy leveraging market insights, leading a cross-functional team (Commercial, Marketing, Supply Chain, Finance, Systems) and ensuring integration with the physical channel.
• 20% Manage and coordinate with the fullcommerce partner to analyze KPIs of our own ecommerce and marketplace operations, ensuring efficiency in fulfillment, conversion and shopper experience.
• 20% Lead and implement omnichannel strategy as ambassador of the digital ecosystem to the brick & mortar sales team (KAMs), ensuring an integrated shopper experience across channels.
• 10% Liaise with Hershey International digital teams to identify opportunities and BDPs that accelerate sustainable growth in Mexico and internationally.

What We're Looking For

• Deep knowledge of the digital ecosystem (Retailers, Marketplaces, B2B, DTC, Delivery Apps, etc.) and omnichannel strategy with an integrated customer journey.
• Knowledge of ecommerce fulfillment models (1P, 3P, DTC).
• Strong digital KPIs and advertising KPIs concepts (CPM, CTR, CV, Complete Views, Audiences, Reach).
• 3+ years of Ecommerce Sales experience (indispensable); experience in Trade Marketing or Shopper Marketing or Marketing is desirable.
• Proficient in Excel; business English.
• Excellent communication, leadership, ability to work in cross-functional and global teams; results-oriented; analytical mindset.

Nice to Have

• Consumer industry experience; international exposure.

Compensation & Benefits

• Salary and benefits not specified in the posting.